About the position
The people here at Apple don't just create products — we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do! In this role, you will work with a team of experienced product experts to craft compelling product messaging, evangelize Mac's product story in the market, and build effective marketing content and programs to expand the adoption of Mac products in enterprise. You will also serve as the connection point between the enterprise market and Apple - to represent enterprise customer needs and voice their feedback into various product and engineering teams. We are looking for a strong teammate with exceptional communication and creative skills to work cross-functionally with product marketing, developer relations, marcom, PR and sales, to bring the power of Apple products to life for work!
Responsibilities
- Define and communicate the marketing strategy for Mac products for enterprise customers.
- Develop and articulate compelling value propositions and messaging, including key customer-facing assets, presentations, product launches, web and marketing guides for the field and routes-to-market channels.
- Work closely with brand, PR, and sales on go-to-market activities and marketing materials, including new product introductions.
- Build and implement integrated marketing programs and campaigns to drive end user awareness, preference and adoption of Mac in enterprise.
- Interpret marketing research and data analytics and apply relevant findings towards messaging, product roadmaps or go-to-market strategy.
- Be the voice of the customer and partners collecting input for future product development and messaging.
- Closely follow and monitor emerging market trends to help strategically position Mac for future success in enterprise.
Requirements
- 8+ years of B2B product marketing experience in a fast-paced organization.
- Ability to craft compelling, benefit-based positioning, messaging and product differentiation to enterprise customers.
Nice-to-haves
- Expert in developing customer-facing content, through the lens of the customer, with unyielding attention to detail.
- Strong cross-functional collaborator who applies inter-personal skills that encourage partnership and influences others to work together to move things forward.
- Excellent communication, presentation and storytelling skills, with demonstrated ability in building high impact marketing narrative, content and programs.
- A creative problem-solver who thrives in a fast-paced environment with the ability to navigate ambiguity and provide structure around business processes with a positive 'can-do' attitude.
- Passion for enterprise businesses and helping users get the most out of the Apple products ecosystem.
- Bachelor's Degree, MBA or equivalent experience.
Benefits
- Comprehensive medical and dental coverage
- Retirement benefits
- A range of discounted products and free services
- Reimbursement for certain educational expenses — including tuition
- Opportunity to participate in Apple's discretionary employee stock programs
- Eligibility for discretionary restricted stock unit awards
- Ability to purchase Apple stock at a discount through Employee Stock Purchase Plan
- Discretionary bonuses or commission payments as well as relocation assistance
