About the position
Within the Euronet Money Transfer Segment, the Enterprise Marketing team is a recently formed division that develops and maintains the strategy and execution of marketing across our suite of payment brands within the B2B channel of our business. Enterprise Marketing drives channel marketing and sales enablement for our suite of embedded international payments and remittance solutions across three brands: Dandelion, Xe, and Ria Money Transfer. This role spans Euronet's entire Money Transfer Segment. We are seeking a creative and driven Product Marketing Manager to drive adoption of our products and develop GTM strategies for existing and new market verticals. You will work closely with business development teams globally to identify new markets and deepen our engagement where we have found early success. As the first Product Marketing resource on the Enterprise team, you will both develop the framework to scale our product marketing practice and implement initiatives. The role requires excellent cross-functional collaboration skills to connect with the broader organization, including product management, business development, compliance, and creative teams.
Responsibilities
- Tell our story: translate our product and technical capabilities into compelling prospect-facing stories, tailored by vertical
- Create segmented messaging and positioning based on a deep understanding of each product, roadmap, and how it solves customer problems
- Research product/market fit for suite of embedded solutions, working closely with BD to open new markets
- Work with our content specialists to develop content for each specific buyer journey
- Watch competitive landscape closely to monitor market trends and inform messaging
- Work with the wider Enterprise Marketing team to develop go-to-market plans for new products or initiatives
- Work with the wider Enterprise Marketing team to create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets
- Support ABM campaigns with tailored insights and messaging
Requirements
- Bachelor's degree, 3-5 years experience in product marketing, solutions marketing, or related roles, ideally in B2B enterprise technology or SaaS
- Ideally located in Denver, LA area, or another major city in the US
- Experience working with complex products or solutions targeting large enterprise customers
- Passionate about understanding customers and solving real business problems
- Track record of problem-solving and building new programs
- Hands-on approach and a test and learn growth mindset, a self-starter that aims for continuous improvement
- Understanding of the software and fintech landscape including partner integration models (APIs, embedded solutions)
- Ability to work independently and collaboratively as part of a team
- Excellent communication skills are required
- Results-driven with strong attention to detail to track initiatives, projects, and deliverables
- Ethics and integrity; always operates with commitment to organizational vision, values, and goals
Benefits
- Medical, Dental & Vision Insurance
- 401K Plan with Match
- Employee Stock Purchase Plan
- Paid Vacation / Sick Leave
- Hybrid Work Schedule
- Tuition Assistance
- Growth Opportunities
- Corporate gatherings, team bonding events, and much more!
