About the position
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. We are looking for an Enterprise Segment Marketing Manager to join the Enterprise Segment Marketing team within our Marketing department. In this role, the Enterprise Segment Marketing Manager will support the Enterprise go to market strategies. This involves partnering closely with our marketing partners and sales stakeholders to define marketing initiative objectives, align messaging with target audiences, and collaborate with cross-functional teams to execute impactful content. The Segment Marketing Manager will work closely with marketing partners and sales leadership to develop, implement, and be an expert on compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging. This individual will leverage data to make informed recommendations on how to refine our market segmentation and targeting for quarterly outbound activations with SDR teams among other tactics, as well as make recommendations for prescriptive prospecting across the Sales Development team. Finally, the Enterprise Segment Marketing Manager will be responsible for conducting regular analysis and developing reporting for the Enterprise business segment to understand the needs, preferences, and behaviors of the Enterprise market, and identify insights that will inform Enterprise Segment marketing program strategies.
Responsibilities
- Develop and execute comprehensive go-to-market strategies that align with overall business objectives and target key market segments and/or audiences
- Collaborate with cross-functional teams including product, sales, and creative to ensure cohesive messaging and campaign execution
- Oversee program execution from planning to post launch analysis, tracking KPIs and refining tactics to optimize results
- Conduct regular in-depth analysis of Enterprise business segment to understand the needs, preferences, and behaviors of the Enterprise market, and applying them to the go-forward Enterprise Segment go-to-market strategy
- Stay close to and understand competitor landscape and emerging industry trends to inform strategic decisions
- Understand core audience sub-segments and have pulse on how they are performing - conversion rates, meetings, gross adds, bookings across each key audience
- Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging
- Collaborate with cross-functional teams to ensure messaging consistency across all marketing channels, including outbound activations, collateral, events
- Conduct Segment Performance Analysis & operational Reporting: Provide monthly business reports summarizing the activations performance, inbound performance, and performance of any other channels like events, including recommendations of how to modify that strategy based on findings
- Provide regular performance updates for weekly leadership updates, quarterly marketing/sales reviews, and ad-hoc performance analysis as requested by leadership
Requirements
- Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field
- 5+ years in relevant Marketing / Commercial Operations or Marketing Strategy role, with experience in Healthcare IT a plus
- Demonstrated success developing and enhancing reporting, weaving together inputs from multiple teams, marketing channels, and data sources
- Excellent understanding of prospect segmentation and targeting strategies
- Strong communication and interpersonal skills, with the ability to collaborate and influence effectively across teams
- Proven experience working with marketing and sales teams
- Proficient in managing multiple marketing initiatives simultaneously, while meeting deadlines with high-quality deliverables
Benefits
- Health and financial benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Events throughout the year, including book clubs, external speakers, and hackathons
- Company culture based on learning and support of an engaged team
- Inclusive environment where all employees are valued
- Flexibility for work-life balance
