About the position
As a Marketing Specialist, you will assist and coordinate diverse marketing functions encompassing promotions and events, alongside the development of support materials including collateral, signage, and cross-promotional opportunities. You will support the development, coordination, and execution of retail promotions, direct mail campaigns, and events targeting the retail audience. Your role will also involve planning and executing VIP events, effective communication with internal teams and external vendors, and successful implementation of promotional aspects. You will collaborate to curate and execute unique experiences that exceed guest expectations and stay updated on industry trends, competitor activities, and casino promotions to enhance the casino's competitive edge.
Responsibilities
- Assists and coordinates diverse marketing functions encompassing promotions and events.
- Supports the development, coordination, and execution of retail promotions, direct mail campaigns, and events targeting the retail audience.
- Contributes to planning and executing VIP events, involving event preparation and effective communication with internal teams and external vendors.
- Collaborates to curate and execute unique experiences that exceed guest expectations.
- Stays updated on industry trends, competitor activities, and casino promotions.
- Assumes responsibility for promotion and event setup and organization tasks.
- Manages promotional item inventory, ensuring accurate counts through regular audits.
- Maintains organization of promotional files, checklists, and documents.
- Creates promotional rules and participates in the reviewal process for all scheduled promotions and events.
- Utilizes various software to create and run electronic promotions.
- Analyzes and provides feedback to evaluate the effectiveness and success of promotions and special events.
- Responsible for the maintenance of promotional kiosks and other promotional equipment.
- Prepares and disseminates monthly marketing overviews/documents.
- Monitors and responds to guest feedback/inquiries.
- Supports the efforts and projects of the VP of Marketing, Director of Marketing, and/or Promotions & Events Manager.
- Enthusiastically supports, actively promotes, and demonstrates superior customer service.
- Responsible for ensuring compliance with all regulatory compliance within area of responsibility.
Requirements
- Applicant must be at least 21 years of age.
- Associates degree (A.A.) in marketing, finance or related area; or equivalent combination of education and experience.
- One (1) year of related experience required, preferably in Marketing.
- Must be fluent and literate in English with excellent verbal, written, and interpersonal communication skills.
- Technical proficiency and knowledge in Microsoft applications (Excel, Word, PowerPoint, Teams, Outlook, etc).
- Effective communication skills with external agencies, vendors, customers, and employees across all levels.
- Flexibility to accommodate a varied work schedule.
- Physical stamina to stand, walk, and move around the property for the duration of shifts.
- Ability to tolerate conditions including second-hand smoke, varying noise, temperature levels, illumination, vibration, crowds, and air quality.
- Collaboration aptitude, fostering teamwork within the department and with other divisions.
- Compliance with all department, company, regulatory, and governmental requirements.
- Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 50 lbs.
Benefits
- Day 1 medical, dental, & vision benefits.
- Uber benefit for nearby metro stops.
- Recognition programs with cash rewards, gift cards, & more.
- Tuition Reimbursement, Lindenwood University Discounts, & Diversity Scholarship for Team Member's children.
