Own and scale Raptive's comprehensive events strategy, managing both in-person and digital experiences that serve as key conversion drivers in the demand generation funnel. Build systematic, scalable processes for events.
Responsibilities
Develop holistic annual event calendar aligned with demand generation goals and creator segments, prioritizing event participation based on pipeline impact and lead quality in partnership with Creator Growth (Sales) teams
Create scalable event playbooks for regional events, webinars, and sponsorships
Establish ROI measurement framework and attribution modeling for all event types
Design event journey mapping that integrates with broader nurture sequences
Develop programs that turn top creators into pipeline-driving advocates through exclusive experiences and community-building initiatives
Design creator-led networking experiences that position Raptive creators as thought leaders while generating qualified prospects
Plan and execute world-class, dedicated creator events in partnership with logistics team
Manage vendor relationships, venue selection, and logistics coordination
Explore partnership and sponsorship opportunities with existing conferences and events
Build and execute recurring webinar series by vertical and creator growth stage
Develop modular webinar approach informed by prospect engagement data
Coordinate with internal subject matter experts for programming development
Create systematic post-webinar nurture and conversion sequences
Implement interactive elements (polls, Q&A, breakouts) to increase engagement
Develop hybrid event experiences that combine in-person and digital elements
Create 'always-on' digital experiences that complement scheduled events
Experiment with new digital event formats and engagement tactics, with emphasis on strategic programming and engagement rather than logistics and hospitality management
Codify event best practices into repeatable toolkits for scaling across regions and event types
Create systematic measurement frameworks that enable data-driven event investment decisions
Build template systems and processes that allow for consistent execution regardless of event size or location
Requirements
4-6 years in events marketing, preferably in B2B or creator economy
Experience managing both in-person and digital event programs
Proven track record of scaling event programs and measuring ROI
Strong project management and vendor management skills
Experience with webinar platforms and event technology stack
Background in performance marketing or demand generation preferred