Raptiveposted 19 days ago
$60,000 - $100,000/Yr
Mid Level

About the position

Own and scale Raptive's comprehensive events strategy, managing both in-person and digital experiences that serve as key conversion drivers in the demand generation funnel. Build systematic, scalable processes for events.

Responsibilities

  • Develop holistic annual event calendar aligned with demand generation goals and creator segments, prioritizing event participation based on pipeline impact and lead quality in partnership with Creator Growth (Sales) teams
  • Create scalable event playbooks for regional events, webinars, and sponsorships
  • Establish ROI measurement framework and attribution modeling for all event types
  • Design event journey mapping that integrates with broader nurture sequences
  • Develop programs that turn top creators into pipeline-driving advocates through exclusive experiences and community-building initiatives
  • Design creator-led networking experiences that position Raptive creators as thought leaders while generating qualified prospects
  • Plan and execute world-class, dedicated creator events in partnership with logistics team
  • Manage vendor relationships, venue selection, and logistics coordination
  • Explore partnership and sponsorship opportunities with existing conferences and events
  • Build and execute recurring webinar series by vertical and creator growth stage
  • Develop modular webinar approach informed by prospect engagement data
  • Coordinate with internal subject matter experts for programming development
  • Create systematic post-webinar nurture and conversion sequences
  • Implement interactive elements (polls, Q&A, breakouts) to increase engagement
  • Develop hybrid event experiences that combine in-person and digital elements
  • Create 'always-on' digital experiences that complement scheduled events
  • Experiment with new digital event formats and engagement tactics, with emphasis on strategic programming and engagement rather than logistics and hospitality management
  • Codify event best practices into repeatable toolkits for scaling across regions and event types
  • Create systematic measurement frameworks that enable data-driven event investment decisions
  • Build template systems and processes that allow for consistent execution regardless of event size or location

Requirements

  • 4-6 years in events marketing, preferably in B2B or creator economy
  • Experience managing both in-person and digital event programs
  • Proven track record of scaling event programs and measuring ROI
  • Strong project management and vendor management skills
  • Experience with webinar platforms and event technology stack
  • Background in performance marketing or demand generation preferred

Benefits

  • Base salary range of $60,000-$100,000
  • Eligibility for additional incentive compensation
  • Commitment to diversity, equity, and inclusion
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