About the position
EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications. EverHealth is simplifying the business of healthcare through simplified, user-centric software which streamlines the daily operations of healthcare practices. The right software can be critical to the health of a practice, and that’s why we’ve created an integrated ecosystem of intuitive, easy to use products that work with how providers run and grow their business.
Responsibilities
- Develop and execute go-to-market (GTM) strategies and integrated marketing plans for service rollouts, enhancements, and campaigns in partnership with the Growth Marketing and Performance Marketing teams.
- Define and refine value propositions and positioning for service offerings, grounded in customer needs, competitive differentiation, and market dynamics.
- Support Sales Enablement efforts by creating and maintaining sales collateral and training materials.
- Serve as the internal expert on market trends and competitive dynamics, proactively advising leadership on strategic shifts and emerging threats.
- Enable the Revenue team with key market trends, competitive insights, and data driven marketing strategies.
- Manage and maintain our third-party competitive intelligence tools and databases.
- Track competitor positioning, GTM motions, pricing, partnerships, product capabilities, and roadmap developments.
- Conduct and synthesize market research to identify emerging trends, buyer behaviors, and unmet needs in the SMB healthcare provider space.
- Lead qualitative and quantitative research efforts—including customer interviews, surveys and roundtables to uncover actionable insights on SMB healthcare practices.
- Regularly review and analyze the performance of product marketing campaigns using key metrics including conversion rates, product/feature adoption and customer engagement.
- Conduct detailed analysis and reports to present campaign findings and insights to stakeholders.
- Stay ahead of emerging trends for ongoing refinement of Product Marketing methodologies and technology.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years experience in product marketing.
- Healthcare SaaS, Healthcare Services or B2B SaaS background strongly preferred.
- Strong strategic thinking and problem-solving abilities.
- Excellent written and verbal communication skills.
- Proficiency in market research and data analysis.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Excellent collaboration and interpersonal skills.
- Strong technical acumen to understand and articulate product feature/benefits across multi-product portfolio.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
- Robust health and wellness benefits, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting.
- Flexible and generous (FTO) time-off.
- Employee Stock Purchase Program.
