About the position
At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en. We are looking for a Growth Marketing Manager to join our EverPro Marketing team, the largest portfolio of our EverCommerce organization, focusing on solving the needs of home service professionals. In this role, you will be tasked with becoming an expert in Field Service Management Software as it relates to our portfolio, hyper-focused on owning, creating, executing, and optimizing multi-channel campaigns that drive qualified leads, expand our pipeline, and ultimately contribute to ambitious revenue growth goals across several key software solutions. This role requires a data-driven approach, B2B SaaS expertise, and an understanding of the unique challenges and opportunities in the Field Service Management industry. You’ll collaborate closely with Sales, Product, and Marketing Channel-specific SMEs (subject matter experts) to ensure a cohesive, effective demand generation strategy, improving funnel health, speed to conversion, contributing to overall revenue growth.
Responsibilities
- Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives.
- Identify and prioritize high-impact channels, including email marketing, paid media, SEO, content, social media and site CRO.
- Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey.
- Create targeted and segmented campaigns to reach high-value accounts in collaboration with Sales, Product, and Marketing support teams.
- Lead cross-functional initiatives to create compelling assets and messaging tailored to specific audience segments and buyer journey stages.
- Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI.
- Monitor lead flow and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Sales.
- Collaborate with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs.
- Develop and deliver impactful partner enablement resources, increasing partner engagement and driving mutual revenue growth.
- Analyze partnership performance data, providing actionable insights to optimize future collaborations and maximize ROI.
- Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics.
- Develop dashboards, strengthen insights and provide regular reporting on KPIs, campaign ROI, and pipeline contribution using platforms like HubSpot, Salesforce, Marketo, Heap, Pendo and Google Analytics.
- Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals.
- Collaborate on target account lists, lead scoring criteria, and qualification processes to drive seamless lead handoff and enhance lead-to-revenue speed and conversion rates.
- Maintain regular communication channels with Sales to gather feedback on lead quality, campaign effectiveness, and messaging relevance.
- Use insights to adjust marketing strategies and ensure campaigns are continuously optimized to meet overarching business goals and revenue objectives.
- Collaborate with Product, Marketing support, and Sales teams to create relevant, high-impact campaigns for each stage of the sales funnel, including case studies, solution briefs, demo scripts, and webinar presentations.
- Close collaboration with our Product Marketing Manager to provide Sales with insights on market trends, customer needs, and competitor positioning to ensure they have up-to-date information to engage prospects and differentiate EverPro solutions effectively.
- Partner with Sales to ensure seamless lead handoff, effective follow-up, and alignment on lead scoring and qualification criteria.
- Collaborate with Product and Marketing support SMEs to produce messaging, content, and product positioning that speaks to the unique needs of field service management professionals.
- Manage agency partner relationships through aligning internal stakeholders, managing projects, tracking budgets and KPIs, and developing reporting to ensure business objectives and investment targets are met or exceeded.
- Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance.
- Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s marketing efforts innovative and effective.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
- 7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth.
- Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g. Marketo, Salesforce).
- Proven success in designing and executing highly effective omni-channel lead generation campaigns and nurturing programs.
- Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities.
- Knowledge of field service management or experience marketing to service-based businesses is highly desirable.
- Excellent communication and project management skills with the ability to collaborate cross-functionally, manage teams and multiple projects.
- Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment.
- Outstanding communication, interpersonal and presentation skills.
- Excellent organizational time, and team management skills.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
- Continued investment in your professional development.
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting.
- Flexible and generous (FTO) time-off.
- Employee Stock Purchase Program.
