holtzbrinck Publishing Groupposted 23 days ago
$150,000 - $200,000/Yr
Full-time • Senior
New York, NY
Publishing Industries

About the position

Macmillan Children's Publishing Group (MCPG) seeks an Executive Director / VP of Marketing to lead the marketing team in creating and implementing plans across title marketing, audience building, and advertising. This role will have an annual salary of $150,000 - $200,000 (depending on level hired).

Responsibilities

  • Lead the core marketing team for Macmillan Children's Publishing Group, working on major categories, including: early childhood and picture books, middle grade, YA, and some select adult titles across fiction, nonfiction and select graphic novel lists.
  • Create and implement innovative and effective strategies to market our books.
  • Lead the team in audience acquisition and management for channels such as Fierce Reads and MacKids.
  • Research and implement creative and data-driven advertising and promotional strategies to support our titles and our audiences.
  • Provide thoughtful leadership and mentorship to a team of sixteen people, including: title marketing, digital and advertising, and marketing design.
  • Build collaborative relationships with authors and agents in the joint effort to support our titles.
  • Act as a liaison between the marketing team and other key departments, including Editorial, Sales, Publicity, Ed/Library, and Design.
  • Work collaboratively across Macmillan departments and divisions to help drive the business and foster relationships.
  • Allocate and manage budgets for MCPG's marketing initiatives.
  • Stay informed of industry trends and market changes, with an eye to pivoting and optimizing as needed.

Requirements

  • In-depth knowledge of marketing tactics to reach readers, including parents, influencers, teens, and adult readers.
  • Strong data-driven, strategic thinking, with proven track record for implementation.
  • Strong communication and presentation skills.
  • Recognition of team leadership priorities, including clear communication, delegation, and empowerment of staff.
  • Excellent organizational and follow-through skills.
  • Clear understanding of publishing's retail and digital landscape.
  • Advanced computer skills including, GSuite, Microsoft Word, Excel, and Power Point.
  • At least 10 to 15 years marketing experience, with preference for publishing or related fields.
  • Proven track record of driving book sales with marketing tactics.
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