Exec Director/VP, Marketing (MCPG)

About the position

Macmillan Children's Publishing Group (MCPG) seeks an Executive Director / VP of Marketing to lead the marketing team in creating and implementing plans across title marketing, audience building, and advertising. This role will have an annual salary of $150,000 - $200,000 (depending on level hired).

Responsibilities

• Lead the core marketing team for Macmillan Children's Publishing Group, working on major categories, including: early childhood and picture books, middle grade, YA, and some select adult titles across fiction, nonfiction and select graphic novel lists.
• Create and implement innovative and effective strategies to market our books.
• Lead the team in audience acquisition and management for channels such as Fierce Reads and MacKids.
• Research and implement creative and data-driven advertising and promotional strategies to support our titles and our audiences.
• Provide thoughtful leadership and mentorship to a team of sixteen people, including: title marketing, digital and advertising, and marketing design.
• Build collaborative relationships with authors and agents in the joint effort to support our titles.
• Act as a liaison between the marketing team and other key departments, including Editorial, Sales, Publicity, Ed/Library, and Design.
• Work collaboratively across Macmillan departments and divisions to help drive the business and foster relationships.
• Allocate and manage budgets for MCPG's marketing initiatives.
• Stay informed of industry trends and market changes, with an eye to pivoting and optimizing as needed.

Requirements

• In-depth knowledge of marketing tactics to reach readers, including parents, influencers, teens, and adult readers.
• Strong data-driven, strategic thinking, with proven track record for implementation.
• Strong communication and presentation skills.
• Recognition of team leadership priorities, including clear communication, delegation, and empowerment of staff.
• Excellent organizational and follow-through skills.
• Clear understanding of publishing's retail and digital landscape.
• Advanced computer skills including, GSuite, Microsoft Word, Excel, and Power Point.
• At least 10 to 15 years marketing experience, with preference for publishing or related fields.
• Proven track record of driving book sales with marketing tactics.