About the position
Capstone is a leading policy analysis and regulatory due diligence firm with locations in Washington, DC, Houston, New York, Paris, London, and Mumbai. We advise institutional investors and corporations on how changes in state, federal, and international policy will impact investments. Capstone leads coverage of public policy investments affecting financial and business services, energy and environment, healthcare, TMT, and more. Our professionals analyze policy to uncover risks, opportunities, and, along the way, unique business and investment strategies for our clients. We live at the nexus of policy and investment. Capstone's internship program is designed to help college students gain experience in a variety of sectors, setting them up for success. Content strategy interns will gain valuable sector based exposure and contribute meaningfully to both client facing work and marketing activities. Our interns are asked to take on a significant amount of responsibility, with support from senior analysts and mentors. The Marketing & Research Operations Intern will play a crucial role in supporting the efficiency and effectiveness of Capstone's product and marketing efforts by assisting with a blend of operational tasks, market research activities, and the execution of marketing strategies and campaigns, with a focus on data management, campaign analysis, and process optimization. The intern will support Capstone's Content Strategy team by helping maintain marketing and client-facing tools, helping to coordinate content creation, and contributing to overall marketing projects to enhance efficiency. The ideal candidate has an excellent eye for detail, a passion for storytelling, and a competitive spirit. We are seeking an individual who is willing to effectively implement the vision of stakeholders and contribute new ideas to create memorable interactions with Capstone's brand and products. The Internship will run from September 8- December 5 with opportunities for extension based on performance.
Responsibilities
- Assist with maintaining and analyzing marketing data to support campaigns, track performance, and identify areas for improvement.
- Campaign Execution and Optimization
- Assisting in launching and monitoring digital marketing campaigns across various channels, including paid search, social media, and email.
- Identifying and implementing enhancements to marketing workflows and processes to increase efficiency and effectiveness.
- Generating performance reports, analyzing data to understand campaign effectiveness, and providing insights for future strategies.
- Helping manage and maintain marketing automation tools.
- Working with sales, content, and analytics teams to align marketing efforts and ensure cohesive strategies.
- Assisting with the creation and management of marketing content, including social media posts, blog articles, and email campaigns.
- Assisting with research on market trends, competitor analysis, and customer insights.
- Providing general administrative support to the marketing team, including tasks like scheduling, documentation, and expense reporting.
Requirements
- Pursuing a degree in marketing, digital marketing, communications, UX design, or a related field.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with digital marketing tools and platforms.
- Ability to work both independently and as part of a team.
- Strong organizational and time management skills.
- Enthusiasm and a willingness to learn.
- Passion for storytelling.
- Experience with Wordpress and Google Analytics a plus but not required.
- Work Ethic: Willing to take the time to master the details and ability to ask questions to get to the right answer.
Benefits
- Exposure to a wide range of industries, geographies, and deals.
- Access to client relationships and conversations.
- Regular mentoring and training opportunities.
- Work in an entrepreneurial environment which values collaboration, intellectual curiosity, and a passion for superior research.
