Fiber Commercial Marketing Manager - Central/West

About the position

The Commercial Market Manager is a Market leader responsible for driving fiber market penetration, subscriber growth, and revenue acceleration through strategic community engagement, sales initiatives, and market development. As a key member of the Commercial Broadband organization, this role oversees localized Commercial go-to-market (GTM) strategies, competitive analyses, and cross-functional execution to ensure both immediate and sustained market success across single family homes, multi-dwelling units, homeowner's associations and businesses. This role will focus on launching new markets tasked with optimizing tactical plans, accelerating channel enablement, and driving rapid lead generation, pre-orders, and sales velocity while partnering across functional areas within T-Mobile. In addition the role will focus on existing and mature markets with continuous performance optimization, refining GTM strategies, and sustaining long-term growth through data-driven decision-making in partnership with corporate strategists.

Responsibilities

• Coordinate and execute Market-specific sales strategies, programs, market engagement, community partnerships, local events and marketing initiatives to increase market share, revenue, and profitability.
• Oversee and execute the GTM Playbook, ensuring strategic alignment with market-specific demands and data-driven penetration strategies.
• Monitor and analyze local market industry trends, competitor activity, and market conditions to inform business strategies based on real time performance.
• Oversee, coordinate, and execute agreements with Multi-Dwelling Units, homeowner's associations, and small business deals with corporate strategy and installation teams.
• Implement comprehensive training and engagement programs to enhance sales teams' product knowledge, sales techniques, and customer engagement strategies.
• Drive channel performance and execution, ensuring sales velocity and conversion are maximized.
• Partner with sales leadership to refine sales enablement programs that align with market demands and sustains frontline engagement on Fiber product line.
• Performance manage against key performance indicators (KPIs) to measure marketing effectiveness, local NPS, channel conversion, sales performance, and subscriber growth and take action to ensure market stays within penetration goals.
• Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations.
• Utilize data to refine GTM strategies, optimize execution, and sustain long-term success.
• Partner with operations team to ensure local installation groups are delivering on product promises to customers.
• Work closely with Regional Marketing teams, along with PR, Integrated Marketing, Operations, and Sales, to ensure seamless execution of localized demand generation initiatives and overall brand, product, and strategy adherence.
• Align market strategies and tactical plans across paid, owned, earned media, promotional offers, and channel execution with the Quarterly Growth Plan (QGP) and broader business goals.
• Collaborate with Acquisition and Pricing Teams to develop competitive pricing models and promotional offers tailored to local market conditions.
• Monitor offer effectiveness and market competitiveness, making real-time strategic recommendations in collaboration with the pricing command center to maximize subscriber growth and profitability.
• Build and maintain long-term partnerships with local authorities, permitting offices, and community leaders to ensure GTM readiness, remove potential build obstacles.
• Serve as the local escalation point for critical market and stakeholder issues, ensuring alignment with business objectives.
• Ensure MDU's and HOA's within fiber footprint are contracted, enabled, and supported to offer fiber services to their communities.

Requirements

• Bachelors degree in Marketing, Communications, Business, or related field. Advanced degree preferred.
• 4 years of progressive experience in commercial sales, business development, or community engagement, with at least 2 years telecommunications, MDU, or fiber sales.
• Strong leadership and ability to influence cross-functional teams.
• Proven success in local market development in Broadband industry to drive market success.
• Expertise in overseeing market intelligence, playbook development, and go-to-market strategies for accelerated penetration.
• Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories.
• Strong analytical skills with experience in data-driven decision-making to drive business performance.
• Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives.
• Excellent interpersonal, written, and verbal communication skills, with experience presenting to Director Level.
• Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred.
• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs