About the position
The Field Marketing Analyst is a high-visibility role that works closely with the sales team to identify regional sales opportunities that need marketing support. This individual will strategize the digital marketing plan (audience segmentation, marketing tactics, and media mix recommendations, etc.) for their region and defined products. They will work with product and sales leaders to shape regional campaign themes for a year-long timeframe, coordinate with key functions to fulfill and execute marketing plans (digital campaigns marketing team, marketing operations, call center, sales enablement), develop strategy for regional events by coordinating sponsorship, product demos, and marketing materials, plan and execute account-based marketing campaigns and activities, create custom content to support large business opportunities, including print materials, micro-sites, and videos, develop customer references and case studies, and identify regional marketing needs and highlight to other teams within the marketing department.
Responsibilities
- Strategize the digital marketing plan for their region and defined products.
- Work with product and sales leaders to shape regional campaign themes.
- Coordinate with key functions to fulfill and execute marketing plans.
- Develop strategy for regional events by coordinating sponsorship, product demos, and marketing materials.
- Plan and execute account-based marketing campaigns and activities.
- Create custom content to support large business opportunities.
- Develop customer references and case studies.
- Identify regional marketing needs and highlight to other teams within the marketing department.
Requirements
- Bachelor's Degree, Marketing or related field preferred.
- 2+ years of marketing or sales experience.
- Experience creating marketing plans and digital marketing strategies.
- Experience working with digital media and social marketing platforms.
- Ability to understand and action on marketing data and insights.
- Demonstrated project management skills.
- Familiarity working directly with sales teams and sales leadership.
- Exceptional verbal and written communication skills.
- Skilled and confident presentation skills.
- A proactive approach to problem identification and resolution.
- Demonstrated experience working in marketing.
- Able to gain a sales-level working knowledge of our broad portfolio.
Benefits
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
