Field Marketing Manager - North America Central Region

About the position

This role is responsible for designing and executing the regional field marketing plan for the Central Region in North America, reporting to the Senior Director of Americas Marketing. You will collaborate with Sales, SDRs, Product Marketing, Customer Success, and Corporate Marketing teams to design targeted, comprehensive marketing programs and events that generate pipeline with new opportunities across the region.

Responsibilities

• Develop and execute the regional marketing plan to identify new opportunities for Fastly through the integration of field events, demand generation campaigns, webinars, partner marketing, and account-driven programs
• Drive account engagement and pipeline creation (with priority/named accounts) to increase new logo acquisition in alignment with the sales organization's goals
• Lead cross-functional projects by collaborating closely with Sales, SDRs, Marketing Ops, Product Marketing, and other teams to achieve high-impact marketing objectives
• Represent regional priorities and ensure adequate marketing support for the region, including branding, ABM, digital, social, and outbound campaigns
• Manage the regional marketing budget, evaluate third-party sponsorships, invest marketing funds with the potential ROI in mind. Adhere to the company policies and objectives regarding budget management.
• Monitor KPIs and oversee data analysis and communications with regional stakeholders, reporting results, issue management, and obtaining feedback for continuous improvement

Requirements

• Proven experience (5+ years) in Field Marketing, Integrated Marketing, or Regional Marketing ideally within technology, SaaS, or B2B segments
• Strong marketing acumen with a successful track record of developing and implementing integrated marketing plans in North America
• Demonstrated success in driving customer acquisition within a high-growth, multi-product company
• Solid understanding of the customer journey and best marketing approaches for each stage
• Hands-on experience with Salesforce, Marketo, Looker, or other marketing automation and analytics tools
• Highly analytical and metrics-driven, with rigorous attention to detail; skilled at solving complex problems with a curious, creative mindset
• Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment with tight deadlines. Exceptional communication and interpersonal skills
• Team player with exceptional organizational skills and the ability to work both strategically and tactically, coordinating multiple moving parts under tight deadlines
• Bachelor's degree in Marketing, Business, or a related field

Nice-to-haves

• Experience in the security or cloud computing industry in North America
• Proven achievements in multi-touch demand generation marketing, ABM, digital strategies and partner marketing

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance
• Family planning and mental health support along with Employee Assistance Program
• Insurance (Life, Disability, and Accident)
• Flexible Vacation policy and up to 18 days of accrued paid sick leave
• 401(k) (including company match)
• Employee Stock Purchase Program
• 11 paid local holidays
• 11 paid company wellness days