About the position
The Field Marketing Manager for Volume Segments will be responsible for developing and executing integrated, volume-focused marketing strategies and campaigns across direct to end user, focus partner, and alliance channels for the US Central region. This role emphasizes driving high-frequency promotions, digital initiatives, and events specifically tailored to the volume market segment, with the goal to reach, educate, nurture, and convert target audiences to generate quality marketing opportunities and revenue. This position leads field marketing efforts for volume segments in the US Central region and requires a seasoned professional experienced in both strategic planning and hands-on execution in a fast-paced field marketing context. The ideal candidate will work collaboratively with multiple Sales Leaders, Sales Reps, Channel Reps, and Sales Development Reps (SDRs) to drive pipeline growth, manage business opportunities, and support onsite execution for national volume programs and engagements. The Field Marketing Manager reports to the US Central Director, Field Marketing.
Responsibilities
- Develop and implement volume-focused marketing strategies to increase sales and market share; support onsite execution for national programs and volume engagements.
- Build and execute annual field marketing campaigns targeting volume segments, with emphasis on communication, demand generation, deal acceleration, and high-frequency volume promotions.
- Execute multi-channel marketing tactics including digital campaigns, events, and promotions designed specifically for the needs of the volume segment.
- Create and manage programs to attract, engage, and retain volume customers, fostering loyalty and driving repeat business.
- Meet regularly with Sales and SDR teams to build quarterly plans, review progress, identify opportunities, and ensure robust lead follow-up and pipeline management.
- Develop compelling marketing materials and organize promotional events to boost brand awareness and drive engagement within the volume segment.
- Secure buy-in and alignment from regional sales, channel, corporate, and marketing teams, ensuring collaboration and communication on marketing plans and execution.
- Track and analyze campaign effectiveness, optimize ROI, and allocate marketing resources efficiently to maximize business impact.
- Frequently analyze sales and marketing data to uncover trends and insights that inform business decisions and campaign optimization.
- Report on campaign ROI, success metrics, and overall business contribution.
- Stay current on industry trends and competitor activity to continuously enhance marketing strategies and execution.
Requirements
- Bachelor's degree in marketing or a related discipline; 5+ years of relevant marketing experience.
- Direct experience with channel marketing preferred; experience working with global alliances, corporate resellers, or partners knowledgeable of Veeam is a plus.
- Proven field marketing experience with successful integrated campaign planning and execution, ideally within volume or high-transaction segments.
- Ability to develop creative strategies that capture market attention.
- Demonstrates initiative and a roll-up-your-sleeves mentality.
- Exceptional project management skills, including ability to set project timelines, manage dependencies, and assess risk.
- Outstanding communication and interpersonal skills, with an ability to build strong relationships across teams.
- Comfortable working in a dynamic, fast-paced environment.
- Strong problem-solving skills with the ability to interpret data and make informed decisions.
- Focus on goal achievement and outcome measurement.
- Enthusiastic about continuous learning and growth.
Benefits
- Remote work option with a requirement to reside within the Central Time Zone or Eastern Time Zone.
- Willingness to travel up to 30%.
