About the position
As the world's leading vendor of Cyber Security, Check Point Software Technologies is facing the most sophisticated threats and attacks. We have assembled a global team of the most driven, creative, and innovative people. Our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base. Check Point has been honored by Time Magazine as one of the World's Best Companies for 2024 and has earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024). We are also recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Responsibilities
- Lead field marketing efforts for an assigned region, working closely with the sales team to define and execute effective plans.
- Create lead generation programs to grow sales pipeline with an emphasis on net new customers.
- Cooperate with Product Marketing Managers and other Marketing peers to create programs supporting product launch plans and roadmap as well as regional field sales needs.
- Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner's Check Point business.
- Manage channel co-op for your region.
- Measure and report out on all campaign results and ROI, utilizing metrics to recommend future plans and programs based on results.
- Collaborate with the Americas marketing team and the wider marketing team on special projects and key programs including ABM.
- Work closely with the regional sales leadership and sales team across the region to target named accounts and promote brand awareness.
- Use intelligence to invite key decision makers to attend webinars, live meetings, and events to drive attendees per event in the US.
- Develop event series to increase pipeline within current customers.
- Arrange speaking engagements at executive level events.
Requirements
- 5+ years of experience in running regional field marketing, including physical and virtual events, campaign management, and understanding of digital marketing.
- Execution-focused mindset with the ability to effectively manage multiple activities at once without sacrificing quality.
- Extreme organizational skills including budget management and maintenance of all sales-facing and customer-facing communication channels (i.e. Salesforce.com and checkpoint.com/events).
- Ability to forge and maintain strong working relationships at all levels within your region's field sales, channel, and marketing teams.
- Deep understanding of how to maximize channel partnerships and leverage our channel and technology partners to achieve our joint goals.
- Must be eligible to work in the US without sponsorship from an employer now or in the future.
