About the position
PerformYard has developed a simple and effective product that drives our customer's employee performance through the roof. Our long-term vision is to change the way performance is managed and measured in organizations of all sizes. To achieve this we need to add to our amazing team...that's where you come in! As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will be responsible for building integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touchpoints that lead directly to product demos for the sales team. The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.
Responsibilities
- Ideate, facilitate, and execute marketing campaigns that drive demand generation and pipeline growth.
- Build integrated marketing programs leveraging field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts.
- Engage target accounts and key decision-makers through various marketing initiatives.
- Create high-value touchpoints that lead to product demos for the sales team.
Requirements
- Proven experience in field marketing or a similar role.
- Strong understanding of demand generation and pipeline growth strategies.
- Ability to align marketing initiatives with sales objectives.
- Proactive and results-oriented mindset.
