About the position
We are seeking an experienced and driven Field Marketing Manager to lead and manage partnerships for our premium cannabis brand. This role is pivotal in expanding our brand's reach, fostering strategic collaborations, and ensuring mutually beneficial relationships with partners in the cannabis and adjacent industries. Our ideal candidate has a successful track record of building consumer brands through the implementation of in-store marketing tactics and campaigns. This person will bring the operational prowess to execute retail and brand partner marketing programs while building their strategic skill set to evaluate and scale in-store programs. Under the leadership of the National Trade Marketing Manager, support the development of PAX’s overall retail marketing strategy to amplify the overall brand positioning across all retail channels. Support the planning and execution of scalable visual merchandising and 360 promotional retail programs for PAX’s retail partners, including POS fixtures, marketing collateral and salesperson incentive programs. Partner with Creative to create impactful launch “toolkits” & presentation slides, including sell sheets, Product education and retail marketing kits to support PAX’s internal sales team and distributors including guides for store set-up. Partner with Key Account Leads to develop and maintain master calendar for all key accounts to support new product launches, retailer exclusives and seasonal initiatives (Mother’s Day, Holiday). Help managing regional storage unit to ensure it is properly stocked for the market. Understand market landscape within category, researching trends through competitive analysis and ongoing monitoring of activity at retail. Help expand the PAX brand presence into non-traditional channels such as convenience stores, big-box retailers, department stores, lifestyle retailers.
Responsibilities
- Lead and manage partnerships for PAX's premium cannabis brand.
- Expand brand's reach and foster strategic collaborations.
- Support the development of PAX’s overall retail marketing strategy.
- Plan and execute scalable visual merchandising and promotional retail programs.
- Create impactful launch toolkits and presentation slides.
- Develop and maintain master calendar for key accounts.
- Manage regional storage unit for market stocking.
- Research market landscape and monitor retail activity.
- Expand brand presence into non-traditional channels.
Requirements
- 3-5 years experience in retail marketing at a branded consumer company.
- Proven experience in Project Managing or Marketing within the cannabis industry.
- Strong CRM skills and ability to build long-term relationships.
- Deep understanding of cannabis market dynamics.
- Proven track record of developing and executing scalable retail marketing programs.
- Exceptional communication skills for presenting ideas and collaborating.
Nice-to-haves
- A passion for premium branding and creating innovative collaborations.
Benefits
- Competitive compensation, equity & bi-annual performance reviews.
- Fully funded comprehensive medical, dental, and vision coverage.
- 401K plan.
- Generous PTO policy.
- Paid Parental Leave.
- Monthly wellness reimbursement.
- Cell Phone reimbursement.
- Employee Purchase Program for discounted PAX devices.
- Weekly catered lunch, endless snacks and beverages.
- Dog Friendly HQ in the Mission District of San Francisco.
- Employee Assistance Program including access to online legal support.
