Field Marketing Manager

About the position

We are seeking a dynamic and results-driven Field Marketing Manager to join our revenue marketing team. In this role, you will develop and execute marketing strategies for trade shows and events to raise brand awareness, drive pipeline, and enable sales. You will collaborate closely with sales, marketing, and product teams to align activities with business objectives and drive bookings in the North America market.

Responsibilities

• Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through our in-person and virtual events across North America
• Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand and market data insights to effectively drive business outcomes and ROI
• Ensure in-person events align with the key business objectives and our presence is aligned to the event personas
• Effectively collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing and lifecycle marketing to ensure alignment on audience, positioning, and product development
• Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership
• Manage, evaluate, and adjust event marketing budgets and resources
• Own, optimize, and identify technology to improve events, both physical and digital
• Align with brand and product to personalize field marketing campaigns based on brand positioning and product value props

Requirements

• 5+ years of experience driving ROI through trade shows and events
• Proven success in developing marketing plans and campaigns
• Excellent communication, critical thinking, and problem-solving skills
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Ability to think strategically and analytically to help advance the Trimble brand
• Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce
• Experience managing and planning event logistics
• Willingness to travel to events to support the sales and brand teams (Approx 20-25% of the time)

Benefits

• Comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans
• Tax savings plans for health, dependent care and commuter expenses
• Paid Parental Leave
• Employee Stock Purchase Plan
• Bonus Eligible