About the position
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
Responsibilities
- Develop and scale a cohesive field marketing strategy tailored to regional priorities and growth objectives.
- Plan and execute geo-targeted programs that align with broader integrated campaigns—from executive dinners to regional roadshows.
- Own end-to-end execution, including driving attendance, managing onsite experience, and ensuring high-quality follow-up to drive meaningful pipeline.
- Establish repeatable playbooks, templates, and best practices to ensure consistency and efficiency across events and campaigns.
- Track and report on key performance metrics including event KPIs, lead generation, pipeline contribution, and ROI to continuously optimize program performance.
- Partner closely with sales leadership, account executives, and marketing stakeholders to ensure programs support pipeline goals and drive meaningful business outcomes.
Requirements
- 4+ years of experience in field marketing and/or account-based marketing, preferably within B2B SaaS or technology companies.
- Proven ability to manage and scale multiple campaigns simultaneously—balancing competing priorities, tight timelines, and cross-functional stakeholders.
- A self-starter mindset with strong project management skills, high autonomy, and a sharp eye for detail; thrives in fast-paced, dynamic environments.
- Direct experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to effectively execute field marketing programs that drive pipeline and revenue outcomes.
- Willingness and flexibility to travel as needed.
- Familiarity with tools like Marketo, Salesforce, Demandbase, and other modern MarTech platforms is a strong plus.
Benefits
- Vibrant and dynamic work environment
- Benefits, perks, and equity
