About the position
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a 'Best Place to Work' globally by industry leaders such as Built In, Fortune, and Great Place To Work! The Yext marketing team is seeking a Field Marketing Manager to plan, execute, and optimize innovative marketing programs at the field level in North America. You will support pipeline goals by partnering closely with revenue leaders, product, GTM, Ops, global marketing peers, and additional key stakeholders. This role requires strategic thinking, a customer-centric approach, experience across a broad range of marketing disciplines, and the ability to manage multiple projects simultaneously. Strong communication skills, executive presence, and cross-functional collaboration skills to influence senior leaders across a highly-matrixed organization are necessary.
Responsibilities
- Develop and execute a comprehensive field marketing strategy (including regional events) for North America that aligns with company objectives and supports revenue growth through various events and programs
- Build and maintain a strong relationship with business development and sales to ensure that field marketing activities directly support the creation, acceleration, and retention of pipeline
- Align with Product, Brand & Creative, GTM, and Growth Marketing peers to ensure consistent messaging and execution
- Oversee on-site and virtual event operations, ensuring seamless execution, attendee satisfaction, and adherence to company standards
- Manage the event budget to maximize return on investment within your resource allocation
- Collect and analyze event data and feedback to assess the success of each event and make informed recommendations for future improvements
- Act as the face of marketing and proactively share the full marketing calendar and relevant resources with sales and BDRs
- Ensure proper lead follow-up to move leads throughout the funnel, create feedback loops between sales and marketing, and continually optimize to achieve a range of targets
- Work closely with BDR and sales teams to ensure timely lead flow-up and develop strategies to acquire and engage relevant contacts across target accounts
- Establish repeatable templates, processes, and best practices for the field marketing function
- Experiment with new channels and strategies to drive growth (i.e. email, sales plays, mailers, ABM tactics, etc.)
- Travel 25% for events as needed
Requirements
- Bachelor's Degree in a related field
- 5+ years of experience in role or domain (regional marketing, integrated marketing, field marketing, growth marketing)
- 2+ years experience working in high-tech, B2B SaaS software or technology companies
- Budget management experience
- Experience with Google sheets/Excel are a must. Bonus points for experience or an appetite to learn tools such as Salesforce, Tableau, or Hockeystack
- Demonstrated success owning strategy, framework, development and execution plans
- Strong project management skills with the ability to manage multiple events simultaneously
- Excellent communication and interpersonal skills for effective collaboration with internal teams, clients, and external stakeholders
Benefits
- Medical, dental and vision benefits
- Life insurance
- Short term and long-term disability
- 401(k) retirement plan
- Vacation and sick leave
- Equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets
