About the position
We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis. This role will report to the Director of North America Field Marketing.
Responsibilities
- Contribute to building the yearly regional marketing plan for the Production industries in collaboration with the industry Marketing Director.
- Working closely with North America sales directors for Production industries to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team.
- Execute marketing campaigns across a broad mix of tactics that achieve pipeline goals.
- Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution.
- Executing Celonis-hosted webinars and in-person events to reach prospects and customers, including writing & drafting email copy, registration page copy, & event logistics.
- Active relationships with marketing vendors for digital advertising, content syndication and lead purchase.
- Creating local customer programs and communities.
- Program and project management via Monday.com and other platforms.
- Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.).
- Work in tandem with global programs to leverage and adapt global campaigns for use in Production industries.
- Work with corporate marketing and go-to-market teams to plan our flagship roadshow event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
- Enable the Production industries sales, BDR and partner teams on campaigns, key messages, and marketing programs.
- Manage regular weekly sales and BDR communications.
- Report on marketing program performance and identify corrective actions needed to achieve marketing target.
Requirements
- 2-5 years business experience in marketing or demand generation roles.
- Degree in marketing, communications, business, or related field.
- Experience working with sales, partner teams, and value engineering teams to create and execute campaigns that drive pipeline.
- Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
- Ability to prioritize tasks, execute with attention to detail, and consistently meet deadlines.
- Experience in Marketing Automation, Salesforce.com a bonus.
- Energetic, high performer with a willingness to take initiative and be resourceful.
- Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
- Strong presentation skills and confidence in communicating with sales director.
Benefits
- Generous PTO
- Hybrid working options
- Company equity (RSUs)
- Comprehensive benefits
- Extensive parental leave
- Dedicated volunteer days
- Access to resources such as gym subsidies, counseling, and well-being programs.
