Field Marketing, US National Market

About the position

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Responsibilities

• Drive Consideration and Awareness: Develop a deep understanding of client and partner audiences. Proactively determine feedback on how to make IBM more competitive in the market.
• Accelerate Pipeline Growth: Fluent in pipeline analysis. Own and execute omnichannel journeys to drive quantifiable results (events, campaigns, digital, co-marketing, etc.).
• Pipeline Progression and Yield: Understands what makes for effective pipeline progression. Actively drives programs that improve yield at scale.
• Growth Behaviors: Growth Minded, Seeks out both internal and external education that builds their knowledge of their specialty (technology, consulting, market, ecosystem) while also building understanding of other teams and functions.
• Trusted: Provides direct feedback with the intent of improvement. Breaks down silos and builds trust.
• Team Focused: Demonstrates the ability to see problems from the perspective of others.
• Courageous: Willing to take calculated risks for the betterment of the organization and without fear of personal failure.
• Resourceful: Demonstrates both resilience in the face of difficulty and an active bootstrapper.
• Outcome Focused: Maintains well-informed opinions on macro trends affecting the company/industry. Maintains a natural curiosity and healthy paranoia about the broader competitive landscape.

Requirements

• Bachelor's Degree
• Understanding of client and partner personas, account segmentation, and market trends.
• Effective communication skills and ability to connect marketing activities with revenue goals.
• Ability to plan, manage and execute marketing programs and events.
• Strong problem-solving, critical thinking, communications, and organization skills.
• Understanding of IBM's strategy, business model, and marketing metrics.

Nice-to-haves

• Master's Degree

Benefits

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences