About the position
You will play a critical role in shaping the future of Marriott's fast-growing media network - MARRIOTT MEDIA - by driving the development and execution of Marriott's marketing measurement and analytics program. As Senior Manager, Marketing Analytics, you will design, develop, and deploy measurement solutions in partnership with sales, partner campaign reporting, and data science. You will operate with considerable independence, developing actionable insights, while managing multiple competing priorities and stakeholders. As Senior Manager, Marketing Analytics, you will work on a cross-functional team to create and execute measurement methodologies and support ongoing analytical and measurement needs. You will be responsible for defining, implementing, and executing measurement methodologies to accurately capture and convey campaign impact. You bring a strong foundation in digital marketing analytics, hands-on technical skills, and a passion for using data to solve real-world business challenges. You are naturally curious and stay current on the MadTech/AdTech ecosystem, digital marketing, and retail media landscape. The ideal candidate brings deep technical expertise in statistical modeling, machine learning, and data engineering, and can transform complex data into actionable insights. A successful candidate will also possess a strong command of experimentation frameworks, marketing attribution, and causal inference models.
Responsibilities
- Lead the design, development, and deployment of advanced statistical models and measurement solutions for MARRIOTT MEDIA to evaluate marketing effectiveness and campaign performance.
- Develop testable hypotheses and design experiments to measure the incremental impact of marketing strategies; regularly validate all MARRIOTT MEDIA measurement and campaign performance.
- Translate business objectives and campaign needs into actionable analytics solutions that support performance evaluation across a variety of marketing tactics and partners.
- Collaborate with Data Scientists and Engineers to design and create new analytical models, measurement methodologies and pipelines, and visualization dashboards and tools.
- Devise and utilize algorithms and models to mine big data stores, perform data and error analysis, and clean and validate data for uniformity and accuracy.
- Guide cross-functional teams through the rollout of new measurement capabilities, ensuring alignment, adoption, and integration with existing media planning and analytics workflows.
- Partner with analytics vendors and platform providers to manage implementation timelines, resolve issues, and ensure consistency and quality of outputs.
- Develop internal documentation and solution playbooks to support scale, repeatability, and ongoing governance of measurement tools.
- Build strong relationships with cross-functional stakeholders-including media, marketing, legal, data engineering, and analytics-to coordinate requirements, timelines, and delivery expectations.
- Serve as a subject matter expert on measurement infrastructure, advising stakeholders on best practices for advanced statistical models and measurement solutions for MARRIOTT MEDIA.
- Drive prioritization and continuous improvement of analytics enablement in collaboration with senior leadership and business owners.
- Demonstrate energy, enthusiasm, and confidence in driving complex, cross-functional initiatives.
- Stay up-to-date on industry trends in media measurement, marketing analytics, and data governance.
- Manage time effectively and execute work in an efficient, structured manner.
- Present ideas and technical frameworks clearly and concisely to varied audiences.
- Apply problem-solving and decision-making skills to resolve issues and maintain momentum.
Requirements
- 4-year degree from an accredited university in Computer Science, Business Analytics, Marketing Science, Information Systems, or another quantitative discipline.
- 5+ years of relevant professional experience in the areas of analytics, data science, or marketing analytics, demonstrating progressive career growth and a strong track record of exceptional performance.
- Deep knowledge of core measurement science concepts: experimentation and measurement frameworks (AB testing, matched market, Marketing Mix Modeling, causal inferences etc.), statistical sampling techniques and hypothesis testing, power analysis, synthetic control.
- Strong technical and analytical foundation, with relevant experience in digital media advertising reporting and technology being a plus (including on/offsite advertising reporting, DSPs, ad serving/data technology, etc.).
- Strong familiarity with enterprise data environments, digital media measurement workflows, and partner-facing analytics enablement-including the ability to define technical requirements, align stakeholders, and oversee operational execution.
- Experience analyzing paid media, digital analytics and email marketing data using ESP or Ad serving data and Adobe Experience Cloud or Google Analytics.
- Exceptional project management and communication skills; able to independently synthesize complex technical topics and translate them into actionable plans and frameworks for both internal and external audiences while managing multiple projects.
Nice-to-haves
- Advanced degree in Computer Science, Business Analytics, Marketing Science, Information Systems, or another quantitative discipline.
- Experience designing and launching enterprise-grade measurement solutions involving marketing mix modeling (MMM), matched market analysis, or cleanroom attribution workflows.
- Familiarity with cleanroom platforms (e.g., Habu, InfoSum, Snowflake), third-party data onboarding, and cross-channel media analytics ecosystems.
- Experience managing analytics vendors or data platform providers, including responsibility for deliverables, implementation timelines, and ongoing optimization.
Benefits
- Medical, dental, vision coverage.
- Health care flexible spending account.
- Dependent care flexible spending account.
- Life insurance.
- Disability insurance.
- Accident insurance.
- Adoption expense reimbursements.
- Paid parental leave.
- 401(k) plan.
- Stock purchase plan.
- Discounts at Marriott properties.
- Commuter benefits.
- Employee assistance plan.
- Childcare discounts.
