About the position
Leads marketing strategy, planning, and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on the National Symphony Orchestra (NSO), Fortas Chamber Music series, and New Music initiatives. Key responsibilities include audience development, advertising, revenue forecasting, pricing, promotions, CRM, data analysis, reporting, and collaboration with NSO stakeholders. The Genre Marketing Manager ensures marketing plans align with stakeholders, uses patron insights to craft strategy and messaging, and drives patron engagement, satisfaction, and loyalty within budget. Collaborates closely with the staff of the National Symphony Orchestra. The Marketing Manager plays a pivotal role in growing and maintaining audiences by continuously refining patron pipeline plans and actively engaging with the NSO staff and the NSO board of trustees. This position reports to the Director of Marketing.
Responsibilities
- Leads marketing strategy, planning and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on National Symphony Orchestra, Fortas Chamber Music series, and New Music initiatives.
- Lead implementation of advertising campaigns and initiatives including developing agency briefings and content strategy for digital advertising, paid media, social media, CRM, direct mail, and promotions.
- Provide guidance and supervision to Assistant Marketing Manager and/or Marketing Coordinator.
- Implement dynamic pricing strategies and promotions based on analysis of sale cycles to encourage incremental revenue generation and increased venue utilization.
- Analyze market trends and sales data to set pricing and predict revenue and capacity utilization expectations.
- Administer audience research programs, review and analyze findings, prepare comprehensive reports, and make informed recommendations based on the results to enhance marketing strategies.
- Manage the Audience Development Committee of the NSO board of trustees, actively engaging in discussions and initiatives aimed at fostering audience growth and development.
- Utilize Tessitura, Tessitura Analytics, Revenue Management Application (RMA/Vivian), and GA4 for effective patron segmentation for management of email, direct mail, and telemarketing lists.
Requirements
- Bachelor's degree preferred (relevant work experience will be considered).
- At least four years professional experience in sales, marketing or performing arts management.
- Comfortable working in a fast-paced team environment.
- Strong selling skills and ability to produce effective oral and written communications.
- Advance capabilities with standard personal computing programs and a working knowledge of Tessitura required.
- Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided.
- Candidate must be willing to work onsite.
Benefits
- Staff offers for discount tickets.
- Retirement plan with organization matching (after 1 year of employment).
- Qualifying employer for the Public Student Loan Forgiveness Program (PSLF).
- Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA).
- Annual Leave, Sick Leave, and Personal Days available immediately upon hire.
- 11 paid holidays per year.
- Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA.
