Genre Marketing Manager - Theater

About the position

The Kennedy Center is seeking a Genre Marketing Manager to lead marketing strategy, planning, and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on Theater. This role involves audience development, advertising, revenue forecasting, pricing, promotions, CRM, data analysis, reporting, and collaboration with theater production teams. The Genre Marketing Manager ensures marketing plans align with stakeholders, uses patron insights to craft strategy and messaging, and drives patron engagement, satisfaction, and loyalty within budget constraints.

Responsibilities

• Leads marketing strategy, planning and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on Theater.
• Leads implementation of advertising campaigns and initiatives including content strategy, digital advertising, paid media, social media, CRM, direct mail, and promotions.
• Supervises Marketing Assistant Marketing Manager or Marketing Coordinator.
• Manages program marketing budgets, forecasting, event set up in system in collaboration with box office, ticketing strategy, discounts, and onsale launch to patrons.
• Creates and evaluates customer surveys and audience analysis to drive new audience development and retention of current patrons.
• Closely collaborate with external stakeholders for touring theater productions.
• Closely collaborate with internal stakeholders to deliver special projects and revenue generation initiatives.
• Other duties as assigned.

Requirements

• Bachelors degree required.
• At least four years professional experience in sales, marketing or performing arts management.
• Comfortable working in a fast-paced team environment.
• Strong selling skills and ability to produce effective oral and written communications.
• Advanced capabilities with standard personal computing programs and a working knowledge of Tessitura.
• Candidate must be local or willing to relocate to the DMV area.
• Candidate must be willing to work onsite.

Benefits

• Staff offers for discount tickets.
• Retirement plan with organization matching (after 1 year of employment).
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF).
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA).
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire.
• 11 paid holidays per year.
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA.