About the position
Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have long-term, valued licensing partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play. In partnership with the Vice President of Global Brand Marketing, this position is responsible for leading multiple iconic brands across Basic Fun’s portfolio taking ownership of day-to-day business, marketing and product strategy as well as collaborating with sales, product development, operations, digital marketing, creative services and other cross-functional teams to achieve successful results that drive established revenue and P&L expectations annually. This position is ideal for a detail oriented, self-starter with right/left brain skillsets and a passion for toys, strategic thinking and the ability to connect the dots in unexpected ways.
Responsibilities
- Lead executional brand, product and marketing functions for assigned brands’ product lines.
- Assist in brand vision while leading yearly slots and rational of upcoming year’s product lines.
- Manage Line Plans and execute elements of the product commercialization process for assigned brands’ product lines, including collaboration with PD team; creating/ managing Product Start Forms, assisting in driving development to the product launch milestones; costing targets, margin requirements while delivering market-relevant product solutions with a strong price/value proposition.
- Manage the flow of information and communications with PD team and HKG office for assigned brands / product lines.
- Research market and industry trends, compile and provide updated trend and competitive information to aid product line and brand strategy.
- Assist with maintaining the established visual personality and brand identity for all assigned brands/product lines.
- Drive packaging and graphic design direction with the Creative Services team.
- Manage submission process for product approvals with licensors in a timely and precise manner for assigned brands / product lines.
- Manage brand information to Sales team including presentation materials, Brand Decks, etc.
- Oversee the flow of Product samples required for sales presentations, trade shows, commercial shoots and PR activities for assigned Product Lines.
- Track category trends and retail environments; use intel to help direct priorities and pipeline recommendations.
- Track and analyze wholesale forecasts and retail POS with a keen eye on patterns, shifts and 'the so-what' to help advise actionable plans for the business.
- Work with Global Sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations.
- Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary.
- Play a key role in executing each brand’s go-to-market strategy with the opportunity to lead various tactics (select PR, social media, promotions, events, digital projects, etc.).
- Assist in the development of outbound communications, including Web copy and layout execution, rich media, trade show messaging, online advertising, print advertising, social media and sales collateral materials for assigned brands / product lines.
Requirements
- Bachelor’s degree or equivalent experience, preferably in Marketing.
- Must have 3-5 years of relevant marketing, brand and/or product management experience.
- Proficient in Excel, forecasting, POS sales, analyzing large amounts of data and providing the 'so what' behind the numbers to drive growth, innovation/use for business cases.
- Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process.
- Strong presentation, written and verbal skills; experience with Microsoft suite is required.
- Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment.
- Experience selling /presenting to retail buyers, Toy category experience preferred.
- Experience in trade shows, product & lifestyle photography shoots, consumer insights.
- Ability to travel, as needed.
Benefits
- Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
- Weekly remote workday on Fridays.
