About the position
At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for proactive marketers to tackle some of the most challenging problems of our time. This is a unique opportunity to be part of Uber's Global CRM team. In this role, you will have the opportunity to work on a growing team that's responsible for delivering communications and making an impact every day. As a Global CRM Marketing Manager, you will be responsible for the strategy and execution for communications to hundreds of millions of Uber riders globally, and via owned, digital channels. You will work closely with various partners to ensure we deliver the right message, to the right audience, and at the right time. You will work with regional and global stakeholders to create campaigns at scale. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership. You will be responsible for leveraging the power of CRM at Uber to drive growth for new Mobility products. Uber is consistently launching new products that reimagine how the world moves, and this role will support the growth of those products. You will own the CRM strategy for these products and determine the most effective ways to market these products via CRM.
Responsibilities
- Responsible for developing and executing end-to-end global CRM strategies focused on new Mobility products
- Leverage marketing automation tools to develop promotional, contextual, and educational content strategies that maximize customer acquisition and engagement
- Develop best in class learning agendas from experimentation planning and development to scaling the learning
- Establish, report on, and improve KPIs for all campaigns / communications
- Act as a key partner to the business as the voice of the customer and CRM best practices expert
- Collaborate with marketing, operations, data science, and product teams to understand consumer segmentation / behavior & identify consumer insights and business opportunities to leverage in CRM campaigns
- Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools
- Playbooking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world
- Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful
Requirements
- Minimum of 3+ years proven experience in lifecycle marketing, customer communications, or customer engagement
- A bachelor's degree or equivalent
Nice-to-haves
- Experience working globally, with regions and markets outside of the US
- Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution
- Strong measurement and analysis skills
- A fervent curiosity about technical solutions and how a tech stack can empower CRM
- Experience with and excitement about using AI to enhance strategy & efficiency
- Experience with A/B testing, messaging, and post-campaign analysis
- Experience with incentivized and engagement-focused campaigns
- Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities
- A hardworking, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
- Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions
Benefits
- Eligible to participate in Uber's bonus program
- May be offered an equity award & other types of compensation
- Eligible for various benefits
