About the position
K18 Hair is seeking a dynamic and visionary Global Director, Brand Marketing to join our rapidly growing team. This pivotal role will report directly to the VP, Global Brand Marketing and will be instrumental in shaping the global marketing strategy, product marketing, driving comprehensive 360 marketing activations, and managing a high-performing team. The Global Director will be responsible for managing the end-to-end go-to-market process for products and categories under their responsibility. They will collaborate extensively across functions to create cohesive, integrated marketing plans that not only drive significant growth but also align seamlessly with K18's overarching brand vision and scientific leadership in biomimetic hair science. This position demands a leader with exceptional interpersonal skills, a pronounced entrepreneurial spirit, and the ability to expertly balance strategic foresight with meticulous attention to detail. The ideal candidate will possess a deep curiosity for scientific innovation, a comprehensive understanding of the professional stylist universe, and an appreciation for its critical role within the K18 community and beyond.
Responsibilities
- Global Brand Strategy & Portfolio Management of products and categories under responsibility
- Strategic Planning: Define and refine K18's global brand strategy, ensuring alignment with business objectives and market opportunities.
- Innovation Pipeline: Lead the strategic development and management of the product innovation pipeline, working closely with R&D and Operations teams.
- Marketing Calendar Ownership: Develop and maintain a comprehensive global marketing calendar.
- Competitive Analysis: Monitor the global beauty landscape, competitor activities, and emerging trends.
- End-to-End Campaign Management: Oversee the entire go-to-market process for all marketing activities.
- Integrated Marketing Planning: Lead the development and execution of robust 360-degree marketing plans.
- Cross-Functional Collaboration: Act as the central hub for go-to-market efforts.
- Creative Briefing & Asset Development: Develop compelling creative briefs and oversee the development of marketing assets.
- Performance Tracking & Optimization: Establish KPIs for all marketing initiatives and track performance.
- Process Excellence: Implement and refine robust working processes for go-to-market planning.
- Talent Management: Mentor and develop a high-performing team of marketing professionals.
- Performance Management: Set clear objectives and conduct performance reviews.
- Team Empowerment: Encourage innovative thinking and collaborative problem-solving.
- Market Research Leadership: Plan and execute relevant market research initiatives.
- Trend Forecasting: Monitor industry trends and translate findings into actionable recommendations.
- Partnership with Insights Teams: Collaborate with consumer insights teams to leverage broader market intelligence.
- Budget Oversight: Manage and optimize the marketing budget for assigned initiatives.
- Forecasting & Reporting: Contribute to sales forecasting processes and provide regular reports on marketing performance.
Requirements
- 8+ years of progressive experience in global brand marketing, preferably within the prestige beauty, haircare, or consumer packaged goods (CPG) industries.
- Proven experience managing and developing a team.
- Demonstrated ability to develop and execute global marketing strategies.
- Extensive experience in leading end-to-end go-to-market processes for product launches.
- Exceptional ability to influence and collaborate effectively with diverse cross-functional teams.
- Strong analytical capabilities with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Passion for the beauty industry, with a particular interest in scientific innovation.
Nice-to-haves
- MBA preferred.
Benefits
- Competitive salary range of $145,000-$165,000 USD.
- Opportunity to shape the future of a global brand.
- Innovative and mission-driven work environment.
