About the position
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. The Head of Sales & Service Product Marketing will oversee the product marketing efforts, building an aligned narrative, and winning marketing strategy for all products in the Sales & Service category of the CX product portfolio. In this role, they will be responsible for developing a consistent product messaging and positioning plan for Sales, Service and ESM, building and streamlining pricing and packaging, increasing brand awareness, and ensuring the solution lands effectively in the hands of our field, partners and customers to drive engagement from discovery through adoption.
Responsibilities
- Lead a team of experienced product marketing experts to drive conception and definition of the Sales & Service marketing strategy.
- Orchestrate execution of the strategy across stakeholder groups via integration of the Customer Experience strategy into broader SAP organization Marketing & Solutions strategy.
- Define the Market Opportunity Map and marketing plan for Sales, Service and ESM product area through continuous improvement of the strategy based on market feedback.
- Act as internal champion for market requirements based on deep understanding and engagement with the Customer Experience market.
- Identify and drive cross-team initiatives including migrations and adoption programs to improve market positioning.
- Serve as lead spokesperson for Sales and Service Cloud for key moments, strategic customer interactions, analysts and press.
- Own the announcement and communications content for major innovations and releases.
- Grow the use cases of ESM across SAP internal teams by partnering with all lines of business.
- Define Packaging and Pricing in partnership with Business Models & Pricing team.
- Ensure excellence in the customer journey content, programs, and resources for your product area.
- Define and deliver sales enablement content for Sales, Service and ESM.
Requirements
- Proven track record of developing and executing successful marketing strategies for complex software products.
- Strong experience in Customer Experience SaaS.
- Prior experience as a product marketing leader in CX software technology company.
- Excellent understanding of the CRM/CX product landscape, customer needs, and competitive landscape.
- 10+ years' experience in product marketing, product management, or a similar discipline.
- 5+ years' experience in managing product marketing teams.
- Experience in driving growth strategies, defining commercial terms, and product marketing plans for cloud products.
- Strong collaborator who can manage up, across and within the organization.
- Excellent storyteller and proven ability to translate product features into compelling value propositions.
- Strong understanding of SaaS business models, customer acquisition strategies, and the customer lifecycle.
- Excellent leadership and communication skills.
- Data-driven mindset with experience in using analytics and KPIs to measure marketing effectiveness.
- Experience with modern marketing channels spanning digital, social, virtual events, etc.
- Experience working closely with product management, engineering, and sales leaders.
- Fluent in English.
Benefits
- Flexible working models
- Health and well-being focus
- Diversity and inclusion initiatives
- Learning and development opportunities
- Recognition for individual contributions
