About the position
As GMD you translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional medicines development team. You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content. In this role you'll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK's Pharmaceuticals business, as Global Marketing directors (GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.
Responsibilities
- Accountable to develop brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.
- Understand, value, and prioritise sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
- Develop strategic choices (positioning, segmentation, targeting, etc) and promotional strategies for the asset.
- Partner with Insights to deliver Global Forecast aligned to strategy, generating recommended assumptions and strategic input.
- Elucidate required SG&A and commercial model to optimise asset performance in Global markets.
- Lead lifecycle management strategy to drive additional value for the asset, launch sequence strategy, optimising approaches to market.
- Lead RFP/Pitch and agency selection for the brand's Agency of Record (AOR). Onboard and then manage Agency of Record and key projects related to development of the global brand (customer journey, personas, brand visual identity, value proposition, messaging, and campaign development) in collaboration with co-creation markets and via MOC.
- Drive LOC engagement strategy and lead development and management of global commercial budget and input into LOC operational planning.
- Drive culture of trust, respect, transparency, and accountability.
- Build strong cross business unit/functional relationships, to maximise synergies and make sure that GSK has unified, coherent and trusted representation externally.
- Shaping the external environment in-line with LOC strategy.
Requirements
- Bachelor's degree
- Minimum of five years of relevant professional experience in the Pharmaceutical industry in the oncology area
- Minimum of 3 years of experience in the US market
- Requirement of 2 -3 days a week in the office.
Nice-to-haves
- Senior marketing experience in the US market with multiple launch experiences.
- Recent launch experience at global/ regional or LOC level and experience working across global to local (or vice versa).
- Led development of brand imagery, insights, segmentation, core campaigns as well as co-create experience.
- Experience of leading medicines at different stages of their life cycle like early assets, work with R&D or consulting experience or late-stage assets.
