Global Marketing Lead - Izervay

About the position

As Global Marketing Lead - Ophthalmology you will play a key strategic role within the Global Ophthalmology Brand Strategy & Marketing team, being responsible for developing and executing global marketing strategies and tactics to achieve the full potential of the product. You will provide disease/indication-related insights, manage the brand planning cycle, and ensure alignment with global and affiliate marketing efforts. In this position you will be instrumental in maximizing market potential through commercial innovation, competitive differentiation, patient access strategies & tactics, and execution excellence.

Responsibilities

• Participate in the development and execution of comprehensive brand strategies, ensuring alignment across global, regional, and affiliate teams.
• Contribute to cross-functional co-creation of go-to-market strategies for new indications.
• Participate and contribute in the Annual Operational Planning, and Integrated Global Brand Plan in collaboration with cross-functional teams.
• Co-lead development of tactics and execution, including Omni-Channel engagement to drive customer adoption & activation to maximize brand share.
• Synthesize inputs from internal and external stakeholders to shape brand strategies and optimize brand value over time.
• Uncover actionable patient, HCP and competitive insights, provide gap analysis and direction to Market Research.
• Develop and execute comprehensive launch plans in collaboration with other functions using the launch excellence framework.
• Participate in launch readiness reviews for Priority Markets to ensure launch readiness globally.
• Ensure strict adherence to ethical standards, industry laws, and company policies.

Requirements

• Solid commercial experience, preferably in the pharmaceutical sector.
• Global marketing experience or strong background in sales and marketing within a major market.
• Demonstrated experience in strategic planning, brand management, and market execution.
• Proven ability to develop and implement omni-channel marketing strategies & tactics.

Nice-to-haves

• Knowledge in Ophthalmology therapeutic area preferred.
• Strong track record in stakeholder engagement, including Key External Experts (KEE) and cross-functional collaboration.
• Experience in tactical planning and execution of global marketing strategies and tactics.

Benefits

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Referral bonus program