About the position
As a Global Marketing Manager within our Lifestyle Consumer Team, you will support the development and execution of global Go-to-Market strategies and content for the Lifestyle Business Unit. This role is based at New Balance headquarters in the Boston area.
Responsibilities
- Assist in developing GTM strategies, including channel and product team collaboration, product photography production, sample management, and deck maintenance.
- Provide logistical support for key meetings and the GTM SharePoint site.
- Support and lead launch campaigns, including brief development, athlete/ambassador integration, 360 rollout planning, tactical and channel strategies, and global asset management.
- Manage internal teams (Creative Services, PR, Social, Retail, Digital) and external partners (Agencies, Media) to ensure timely delivery of campaign assets.
- Lead kickoffs, oversee creative productions, and manage asset inputs, E-Comm kits, copy direction, and channel implementation.
- Regularly share updates and present to leadership.
- Collaborate cross-departmentally with Product, Merchandising, Finance, and Legal.
- Ensure all consumer-facing content adheres to brand, category, and athlete guidelines.
- Maintain weekly contact with PR, Social, Site, and Retail teams to provide necessary information and gather channel insights.
- Assist with budget management (POs, invoices, tracking), create and manage SOWs, coordinate sample management, and oversee asset delivery and sharing.
Requirements
- 5-7 years of global brand/product marketing experience.
- Strategic thinking with strong project management skills and experience working with cross-functional teams.
- Experience developing creative briefs and managing marketing content needs.
- Strong understanding of the global sneaker and fashion market and cultural landscape.
- Familiarity with the go-to-market process.
- Excellent communication (written and verbal) and organizational skills.
- Proven ability to navigate complex organizations and build strong cross-functional relationships.
- Strong problem-solving and decision-making skills.
- Proficiency in digital marketing (paid/social media, SEO, SEM, content marketing).
- Demonstrated ability to manage complex projects with multiple stakeholders and timelines.
- Excellent interpersonal skills for effective collaboration with internal and external partners.
- Experience with project management (e.g., Asana) and digital asset management (e.g., Widen) tools.
- Ability to travel as needed.
Benefits
- Comprehensive traditional benefits package including three options for medical insurance, dental, vision, life insurance, and 401K.
- Opportunities for online learning and development courses.
- Tuition reimbursement.
- $100 monthly student loan support.
- Various mentorship programs.
- Yearly $1,000 lifestyle reimbursement.
- 4 weeks of vacation.
- 12 holidays.
- Generous parental leave.
- Flexible work schedule with a hybrid model.
- Work from Anywhere (WFA) for four weeks per calendar year.
