About the position
The Global Marketing Manager leads the development of innovative product marketing programs for a number of healthcare insights digital products with primary emphasis on the navify Clinical Hub. As a part of the Product Go-to-Market (GTM) Team, this individual helps shape the product strategy, including ensuring a strong understanding of user and buyer personas, and a clear and differentiated product value proposition. The Global Marketing Manager develops marketing materials for sales enablement, including sales decks, lead generating campaigns, product demonstrations and training materials. This individual will be a member of the Roche Information Solutions Marketing and Global Customer Programs team reporting into the Product Marketing Subchapter Lead.
Responsibilities
- Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams.
- Collaborate with Market Development on the products’ GTM strategy. Lead development of messaging and collaborate across global and affiliate teams to develop aligned product marketing plans.
- Sales enablement: Activate sales teams through training and compelling sales materials, including sales decks, demos, and other customer-facing collateral.
- Marketing campaigns: Collaborate within the Marketing and Customer Programs team as well as with the Lifecycle team and affiliates to integrate product(s) into prioritized campaigns, or develop stand-alone product campaigns as dictated through our marketing prioritization process.
- Commercial activation: Support regions and affiliates in selling 'scale-it' products.
Requirements
- 3+ years of relevant experience in product marketing.
- A bachelor's degree in a technical or science field is required; a degree in marketing and/or an MBA is preferred.
- Experience in the clinical area or clinical marketing - especially in the field of clinical workflows - is preferred.
- Self-motivated individual and collaborative team player.
- Good business acumen, a positive attitude, and a strong work ethic.
- Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners.
- Excellent listening, oral and written communication/presentation skills.
- Strong preference for IVD product marketing or software product marketing experience.
- A good understanding of digital health transformation is beneficial.
- Affiliate experience is beneficial.
Benefits
- Discretionary annual bonus based on individual and Company performance.
- Health insurance.
- 401k.
- Paid holidays.
- Flexible working hours.
