About the position
Are you passionate about contributing to a renowned Swedish brand's expansion and its mission to be a global icon of healthy eating? Join our dynamic team at WASA and play a pivotal role in shaping the future of our iconic brand. Over a century ago, in the northern reaches of Sweden, a visionary baker named Karl aspired to deliver delicious and nutritious crispbread to every corner of the country. In 1919, WASA was born, and today, we continue to fulfill that dream by offering our high-quality products to the world, empowering people to make healthier food choices every day. Joining the WASA Global Team means embracing the responsibility of becoming the brand's true custodians. We are focused on inspiring our business partners, driving WASA's growth, and creating an enjoyable workplace environment for us and everyone working with the brand. We've launched a new Assortment Strategy and are looking to hire a WASA Global Senior Analyst for the core part of our assortment, the Crispbreads. It's the heart of our business - crunchy, natural products that are tasty and healthy, enabling our consumers to be creative with the crispbread as a canvas for any flavor. This role involves working on the current products within our crispbread segments for healthy & tasty experiences but most importantly shaping the future with innovation/business development.
Responsibilities
- Contribute to the global growth strategy for the crispbreads by becoming a business expert and be actively involved in addressing unique challenges faced by WASA in different countries.
- Act as liaison for WASA across various departments (RDQ, Supply Chain, Finance, Center of Excellence Equity & Communication, Digital, Media planning, Shopper).
- Ensure ongoing monitoring of the crispbread segments and competitive landscape through regular and ad hoc analyses.
- Identify innovation opportunities in designated platforms through global or local research to ensure strong concept development, grounded in robust consumer insights.
- Lead cross-functional teams to ensure the effective delivery of Innovation Projects, adhering to the Barilla Phase & Gate process.
- Contribute to the development of your product segment's communication and activation strategy, overseeing the implementation and launch of new products in regions.
Requirements
- Master's degree in Economics, Marketing or equivalent.
- 3+ years' experience in a commercial area (consumer-shopper-trade marketing, customer teams/key account management, category management) in the FMCG industry. Previous experience at regional level is recommended.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
- Excellent writing and presentation skills.
- Fluency in English.
Benefits
- A central location in Amsterdam Zuid with excellent access to public transportation.
- Hybrid working model.
- Opportunity to grow professionally through international projects.
- A dynamic and inclusive team culture.
