Global Product Marketing Manager, Brand Innovation (Multiple Positions)

About the position

ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Our team plays a crucial role in ensuring the company's success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you'll be part of a team that's developing new solutions to new challenges. It's working fast, at scale, and we're making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities

• Partner with Sales and Business Marketing leadership to set long-term objectives and develop go-to-market strategies for branding solutions offerings.
• Ensure clear communication of product value propositions to the market.
• Conduct research into business owners, agencies, creators and competitors to understand their creative production philosophy and needs.
• Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development.
• Partner with cross-functional teams to develop and execute regional programs and initiatives.
• Build an understanding of the most nascent advertising and measurement products and leverage these products to achieve customer goals.