About the position
At Cytiva, one of Danaher's 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact. You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life. Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Responsibilities
- Develop, implement, and lead key marketing strategies and action plans to drive revenue growth in the Cell Culture Media portfolio, ensuring alignment with business goals and customer needs.
- Partner with product management, R&D, and the product marketing team to execute effective go-to-market strategies, support innovation roadmaps, and ensure successful product launches.
- Design and implement targeted marketing campaigns using traditional and digital platforms, including eCommerce, to boost brand awareness, lead generation, and demand creation.
- Collect, analyze, and present marketing data and KPIs to generate actionable insights, optimize campaign performance, and support strategic decision-making.
- Support sales enablement through the development of value propositions, training materials, and presentations; actively participate in events and conferences to strengthen customer relationships and expand brand presence.
Requirements
- Bachelor's degree or equivalent in life sciences or marketing.
- Over 5 years of proven experience in bioprocess-related life science applications.
- Skilled in translating complex scientific and technical concepts into compelling, customer-centric messaging.
- Demonstrated success in leading end-to-end marketing initiatives, including eCommerce projects.
- Excellent verbal and written communication abilities, with a track record of effective engagement at industry events.
- Proven ability to work seamlessly across diverse teams including sales, field applications, regulatory, legal, and external vendors.
Nice-to-haves
- Familiar with Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP.
- Able to communicate clearly and effectively with all levels of stakeholder.
Benefits
- Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k).
- Bonus/incentive pay eligibility.
