Global Website Marketing Specialist

About the position

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic. Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

Responsibilities

• Collaborate with the Web Platforms & Analytics Manager and key stakeholders to support large-scale web initiatives within an Agile framework, ensuring alignment across teams and timely delivery of project milestones.
• Execute updates to the corporate website using Adobe Experience Manager (AEM), including page builds, content publishing and asset management.
• Partner with cross-functional stakeholders to ensure timely and accurate content updates that align with global marketing strategies and product campaigns.
• Collaborate with UX/design and development teams to implement new web features, templates and experiences that enhance engagement and usability.
• Support localization and global deployment of content across multiple regional domains, ensuring brand and message consistency.
• Ensure content accuracy, regulatory compliance and timely publishing for new product launches and campaign initiatives.
• Monitor and analyze website performance using tools such as Google Analytics and Siteimprove to identify insights and recommend optimization strategies.
• Implement SEO best practices and contribute to site structure enhancements to improve discoverability and user experience.
• Work with marketing and digital teams to set up and optimize campaign landing pages, A/B testing and conversion tracking.
• Stay up-to-date with emerging digital technologies, web trends and best practices to inform strategy and enhance user experience.
• Support web governance, documentation and internal best practices across global teams.
• Assist in training regional users or content contributors on AEM processes and workflows.
• Contribute to ongoing improvement of internal processes related to web content development and maintenance.

Requirements

• Bachelor's degree in computer science, Marketing and/or Design or equivalent experience.
• Minimum 3-5 years of experience in website marketing or digital content management, preferably in a B2B or healthcare environment.
• Proficiency with Adobe Experience Manager (AEM) is required.
• Experience in a regulated industry (medical device, diagnostics, pharma, etc.) and understanding of digital compliance standards.
• Strong familiarity with digital analytics tools and ability to turn insights into actions.
• Experience working in Agile methodology and using platforms such as Azure DevOps and JIRA are preferred.
• Strong attention to detail with a focus on accuracy, quality and compliance.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Excellent organizational, collaboration and communication skills.
• Working knowledge of SEO, accessibility (WCAG) and responsive design best practices.
• Basic understanding of HTML/CSS and user experience principles.

Nice-to-haves

• Experience with cross-functional project teams and global content deployment or an equivalent competency level acquired through a variation of these qualifications may be considered.

Benefits

• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• 401(k) plan.
• Employee assistance program.
• Employee Stock Purchase Plan.
• Paid time off (including sick time) and paid Holidays.