Go-to-Market Specialist, GoodReads Sales & Marketing VAR

About the position

Goodreads is seeking an experienced Go-To-Market (GTM) Specialist to drive revenue growth through strategic growth marketing initiatives. This role will be instrumental in accelerating monetization across our ecosystem, launching new revenue-generating products, and optimizing existing programs to exceed business targets. The ideal candidate will bring deep expertise in developing and executing high-impact GTM strategies that deliver measurable revenue results while enhancing our value proposition to authors, publishers and media & entertainment (M&E) brands.

Responsibilities

• Own the execution of new product launches and innovation initiatives within defined strategic frameworks
• Manage and optimize specific revenue-generating programs (e.g., author strategy, giveaways) with clear performance metrics
• Develop and maintain comprehensive sales enablement materials and reporting mechanisms
• Own data analysis for assigned programs and recommend optimization strategies
• Build and nurture relationships with key stakeholders (Editorial, Amazon Ads, Kindle) to drive program success
• Execute content monetization strategies for specific channels or segments
• Own benchmark reporting and performance analysis for assigned programs
• Develop and test sponsorship packages and advertising formats based on market insights

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Nice-to-haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

• Full range of medical, financial, and/or other benefits
• Equity and sign-on payments may be provided as part of a total compensation package