About the position
Augustana University is seeking qualified applicants for a Graduate Fellowship for Athletic Marketing and Fan Experience, as part of a 12-month Master's in Sports Administration and Leadership program. This part-time position averages 15 hours per week within the Athletics Department. The fellowship is designed for students pursuing a Master of Sports Administration & Leadership (MSAL) and requires the execution of 480 internship hours within the Athletics Department. This is an unpaid position that offers a 50% tuition benefit, contingent upon admission into the Augustana MSAL Program and completion of the application process, which includes a required essay and an interview with a member of the athletics department. The fellowships are competitive with limited availability per area of interest. Applicants must have a bachelor's degree prior to starting the MSAL Program, and student-athletes and graduate assistants are not eligible for this fellowship.
Responsibilities
- Assist with management and contribute to athletic social media accounts by developing and posting engaging content that resonates with the Viking fan base, interacting with fans, analyzing performance metrics, and maintaining web pages for assigned sports to enhance reach and engagement.
- Assist with creation of in-game promotions, fan engagement activities, and game presentation elements, including scripts, music, and video board content.
- Assist with developing promotional strategies (i.e., athletic events, theme nights, and special events) to increase gameday attendance and enhance fan experience.
- Assist with collaboration of campus groups, local businesses, and community organizations to increase visibility and foster community involvement in athletic events.
- Assist with fulfilling sponsor obligations, including executing promotions, recognizing sponsors during events, and ensuring proper signage and branding.
- Perform other job-related duties as assigned.
Requirements
- Bachelor's degree in marketing, sports management, communications, business, or a related field, or equivalent experience required.
- Relationship-based sales and marketing experience, preferably in a collegiate or professional sports setting.
- Experience in event planning, promotions, or game day operations.
Nice-to-haves
- Admission in the Augustana University MSAL Graduate Program.
- Strong communication (written and verbal), organizational, and interpersonal skills.
- Proficient in computer application knowledge and demonstrates initiative.
Benefits
- 50% tuition benefit for the Master's program in Sports Administration and Leadership.
