Graphic Design Marketing Manager (Full-Time)

About the position

Join ZooTampa as our Graphic Design Marketing Manager! Are you a creative powerhouse with a passion for visual storytelling and digital engagement? ZooTampa is looking for a Graphic Design Marketing Manager to bring our brand to life across digital and print platforms. From conceptualizing vibrant campaigns to managing our website and app, you'll play a key role in shaping the guest experience and driving engagement. This is your chance to collaborate with passionate teams, lead innovative design projects, and leave your creative mark on one of Tampa's most beloved destinations. If you're fluent in Adobe Creative Suite, digital marketing strategies, and have a killer portfolio to show for it-we want to see what you've got!

Responsibilities

• Conceptualizes, plans, designs, and produces a wide range of specialized graphic and/or illustrative material, to include multimedia concepts and signage.
• Creates visually and emotionally engaging content for various audiences that reflect and elevates the ZooTampa brand.
• Plans production schedules for design projects, develops project budgets and oversees workflow.
• Identifies, selects, and coordinates vendors and contractors for printing and publication services and for additional graphic design, photography, and videography assistance.
• Oversees and coordinates the graphic production process, including selecting appropriate materials and inspecting proofs for accuracy.
• Works with the Director of Brand Management to maintain the Zoo's visual DNA and brand profile.
• Develops and execute on a plan to increase ZooTampa app downloads, continuously delivers new and engaging content, and maximizes the utilization of digital sales tools.
• Stay up to date on latest digital marketing tools, strategies, and technologies.
• Analyze, interpret, and report digital and product metrics to evaluate the effectiveness of campaigns.
• Oversee ZooTampa website, from development and hosting to design and content.
• Oversee SEO and SEM efforts and communicate SEO / SEM goals to relevant team members and agencies.
• Manage various outside service vendors including marketing agencies, video production teams, and web developers.
• Manage paid search, Google Ads, and Google Grant campaigns based on financial targets and marketing initiatives.
• Monitor and report on competitor digital marketing initiatives.
• Provides technical advice and guidance, and serves as liaison with production personnel, outside designers, clients, and/or printing representatives on design and technical graphics issues.
• Participates in production and/or marketing planning group sessions and meetings, on a project basis.
• Maintains a graphics and photographic library.
• Work closely with the Marketing team to ensure consistency with brand/style guide execution.
• Coordinate and participate in committee meetings, special events, fundraisers, and other marketing functions.

Requirements

• Bachelor's degree in graphic design, graphic arts, advertising, digital marketing or related field.
• Three to five years related experience; or equivalent combination of education and experience.
• Demonstrates a thorough understanding of digital marketing as well as the principles of art, composition, digital graphic design.
• Excellent proficiency and experience in Microsoft Office, CRM, business analytics and reporting tools as well as Adobe Creative Suite to include Photoshop and Illustrator.
• Demonstrated knowledge in HTML, CSS, and WordPress version control, staging and sandbox environments.
• Thorough knowledge and experience with web standards and best practices, including web accessibility standards, SEO and page optimization.
• Experience managing mobile apps, including content creation and content management.
• Strong organization, project and time management skills.
• Ability to think logically and solve problems diplomatically with minimal guidance.
• Ability to work in weather conditions typical to west central Florida (i.e., heat, rain, or cold).
• Must be able to work in a variety of physical positions, including sitting, bending, standing, and walking for extended periods of time.
• Ability to use radio, phone, and computer to communicate and follow written and verbal instructions.
• Must be able to work varied and long shifts including evenings, holidays, and weekends.

Benefits

• Medical, Dental, and Vision Insurance Options
• 403(b) Retirement Plan
• Competitive PTO plan (Vacation and sick time)
• Employee Assistance Program
• Free gym membership
• Free admission to the Zoo, MOSI, and the Florida Aquarium
• Free or discounted admission to many attractions in Florida