About the position
The Senior Manager of Product Marketing will be responsible for developing and executing product marketing strategy at Green Chef, the #1 Meal Kit for Clean Eating, with the goal of driving topline growth. This includes identifying target audience segments & customer insights, leading go-to-market strategies for new product launches, developing marketing claims & messaging, optimizing brand, product positioning and value propositions. Working cross-functionally with Marketing, Product Strategy, Tech, Brand Creative, Pricing and Tech teams, this role will ensure alignment across the customer journey. The Senior Manager will focus on both product marketing campaigns for customer acquisition and strategies to drive long-term retention. The role will report to the Marketing Director.
Responsibilities
- Be the voice of the customer—gather and synthesize insights to shape product marketing strategy and influence both product and marketing roadmaps.
- Lead product marketing strategy for new and existing products, owning audience segmentation, positioning, messaging / claims, campaign briefing and execution to drive acquisition & retention.
- Collaborate with Tech & CRO to optimize the sign up funnel & landing pages through A/B testing.
- Ensure a seamless customer experience by aligning communications across all touchpoints.
- Bring together and analyze cross-functional performance data for each product marketing campaign to assess impact and improve future launches.
- Track key metrics and deliver actionable insights to continuously optimize performance.
Requirements
- 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models.
- A deep understanding of customer behavior, market trends, and competitive landscapes to create successful strategies that drive growth through product marketing.
- Comfort with setting appropriate KPIs, collecting and analyzing cross-functional performance data, and using insights to drive action.
- Experience conducting scrappy qualitative and quantitative consumer research and turning insights into product ideas and marketing campaigns.
- Experience with a variety of marketing channels.
- Experience collaborating with and influencing cross-functional teams across different offices.
- Excellent project management skillset.
- Excellent communication and presentation skills.
- BA/BS or equivalent degree.
Benefits
- New York Pay Range: $150,000—$175,000 USD
