About the position
The Group Segment Marketing Manager is responsible for the development, implementation and execution of segment-specific marketing strategies across all channels to achieve the P&L objectives of Strategic Business Units (SBU's). They will be skilled at building alignment and engagement when leading cross-functional teams including Channel, Category Management, RGM, Sales, Consumer Marketing Insights (CMI) and Global Integrated Marketing (GIM). The Group Segment Marketing Manager will lead in creation and execution of segment strategies across channels. They will be skilled in analytics and the leadership of others in their interpretation. This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) to foster better collaboration, connection, and innovation.
Responsibilities
- Partner with the VP Channel Marketing and Retail, Wholesale and Ecommerce Channel Teams to develop segment strategy across all channels
- Lead the creation of a comprehensive ongoing segment plan that monitors sales, margin and volume across channels
- Create strategies to ensure conversion and loyalty with key influencers
- Develop and improve action plans to address unexpected challenges over a 3 year horizon
- Collaborate with Category Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas
- Understand SBU P&L objectives to make sound go-to-market recommendations in order to drive top and bottom lines
- Operate as the Segment Lead across all channels and collaborate with Sales, Category Management, RGM, CMI, and GIM in the areas of growth initiatives, program development and implementation, research including competitive insights and recommendations
- Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and Category Management partners
- Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts
- Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.
