About the position
Now Brewing - group manager, Marketing & Integrated Communications (Hybrid - U.S.)! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a group marketing manager, you will guide a team that leads the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will influence and collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to engage our customers at all points along the customer journey. In this highly visible role, you will be the integrated marketing leader responsible for driving our seasonal go-to-market plans against our financial targets. This is a great opportunity for an experienced marketer and servant leader to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.
Responsibilities
- Lead the development and execution of multi-channel marketing campaigns that are rooted in business and consumer insights.
- Distill data from disparate sources (Finance, Menu, Analytics, Social, Media, PR) into compelling strategic recommendations and customer-facing stories that are focused on delivering both short-term and long-term marketing goals.
- Own every detail of business performance and trends.
- Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.
- Lead integrated opportunity briefs in partnership with the Innovation team to influence product roadmap and communications strategy for long-term pipeline.
- Lead marketing campaign strategy, development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
- Develop and implement marketing research plans in partnership with Consumer Insights to inform strategic briefs and go-to-market strategies.
- Proactively identify new customer opportunities to drive business growth, engagement and brand relevancy throughout the year.
- Present strategic recommendations in cross-functional leadership forums to secure alignment at all levels (up to SVP).
- Author campaign briefs that drive channel prioritization and creative execution.
- Consult on creative development with internal and external teams to ensure creative output is on brief.
- Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work.
- Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
- Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
Requirements
- Bachelors degree or 4+ years of US military experience.
- Progressive experience in product or brand management (6-10 years).
- At least 3 years managing and developing a team of direct reports.
- Cross-functional project management experience (6+ years).
- Exceptional interpersonal skills.
- Must be a proactive self-starter.
- Ability to work both independently and as part of a team.
Nice-to-haves
- MBA strongly preferred.
- Understanding of media principles and metrics.
- Agency management experience.
- Ability to learn quickly and work autonomously.
- Experience managing multiple budgets.
Benefits
- Access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave.
- Family expansion reimbursement.
- Paid vacation from date of hire.
- Sick time (accrued at 1 hour for every 25 hours worked).
- Eight paid holidays and two personal days per year.
- Participation in a 401(k) retirement plan with employer match.
- Discounted company stock program (S.I.P.).
- Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program.
- Student loan management resources and access to other educational opportunities.
- Backup care and DACA reimbursement.
