Group Manager, Marketing

About the position

As the Group Marketing Manager, Commercial and SMB, you will lead and execute regional marketing initiatives that drive demand, customer engagement and growth. As a strong partner to sales, you will develop localized campaigns, events and programs that align to segment objectives. You will manage a high performing and results-driven team that will directly contribute to the growth and success of Zendesk.

Responsibilities

• Develop a deep understanding of each segment including targets, sales priorities, account mix, vertical make-up and competitive landscape.
• Work cross-functionally with global and regional campaign marketing teams to ensure those campaigns land effectively within segments.
• Develop a regional marketing plans that are aligned with segment sales priorities and is focused on driving high quality pipeline and bookings growth.
• Leverage data-driven insights to optimize the marketing mix and continuously improve performance.
• Manage budget with excellence.
• Partner with and effectively manage key GTM stakeholders to meet business objectives across sales, partner, customer success and SDR organizations.
• Work with other field marketing leaders to deliver a unified regional marketing plan, while ensuring the needs of your segments are met.
• Work closely with performance marketing, email marketing, operations and other groups to ensure field marketing plans land successfully.
• Manage relationships with external agencies, vendors, and partners to support campaign execution and delivery.
• Lead and mentor a team of marketing professionals to execute regional campaigns with excellence.
• Drive accountability across your team to meet individual and group KPIs.
• Model for your team a customer-first approach and champion a culture of collaboration, creativity, and accountability.
• Track and analyze campaign performance metrics, including ROI, to inform data-driven decisions.
• Present insights, results, and recommendations to senior leadership and cross-functional stakeholders.
• Measure the effectiveness of marketing campaigns and adjust strategies as needed.

Requirements

• 10+ years of experience in marketing, with at least 5 years focused on campaigns, demand generation, or pipeline marketing.
• Strong leadership skills with experience managing high-performing teams.
• Exceptional communication and project management skills, with the ability to lead cross-functional initiatives.
• Experience with multi-channel marketing campaigns, including digital, events, paid media, and social media.
• Data-driven mindset with experience in campaign measurement, analytics, and reporting.

Nice-to-haves

• Experience in SaaS, B2B, or technology industries.
• Experience working in a global, matrixed organization.
• Expertise with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

Benefits

• The US annualized base salary range for this position is $140,000.00-$210,000.00.
• This position may also be eligible for bonus, benefits, or related incentives.
• Hybrid work environment allowing flexibility to work remotely for part of the week.