About the position
Adobe Acrobat is trusted by millions of business professionals every day to power their most critical document workflows-from editing and e-signing to organizing, reviewing, and sharing. As we continue to lead in the PDF space, we're expanding how Acrobat supports modern productivity-bringing together core capabilities, content creation, and AI-powered intelligence into one connected experience. We're looking for a Group Product Marketing Manager to lead strategy and execution for how Adobe delivers value to business users across core PDF tools, productivity, and creation. In this B2C role, you'll guide positioning, drive go-to-market strategy, and manage a team focused on helping professionals work smarter-across documents, formats, and surfaces.
Responsibilities
- Own the marketing strategy for core PDF capabilities from editing to other top PDF actions, ensuring Acrobat remains the go-to solution for essential document workflows.
- Manage and develop a team of product marketers focused on business user segments, delivering high-impact work across positioning, GTM, and market insights.
- Define clear, scalable messaging frameworks that articulate how Acrobat tools help professionals create, communicate, and collaborate more effectively.
- Lead overarching SEO strategy to capture high-intent demand and drive discoverability of Acrobat, partnering closely with SEO, product, and web teams to bring key initiatives to life across surfaces and channels.
- Lead messaging for new integrations between Acrobat and Express-positioning how the platforms work better together to deliver added user value.
- Uncover user insights and segment needs to inform messaging and roadmap prioritization.
- Ensure experiences are optimized across platforms from mobile to desktop, supporting business users wherever they work and delivering consistent value across surfaces.
- Drive go-to-market planning and execution for launches, campaigns, and feature updates, ensuring coordinated delivery and measurable impact.
- Support adoption and usage across channels and geos by delivering scalable messaging frameworks, launch assets, and partner enablement.
- Track market trends and landscape shifts to position Adobe effectively across productivity and content creation categories.
Requirements
- 10+ years of experience in product marketing, including experience marketing to business professionals or productivity-focused users in SaaS or platform based products.
- 2+ years of experience leading teams or mentoring PMMs.
- Demonstrated success in driving strategy and execution across multiple products or a portfolio.
- Strong storytelling and communication skills, with experience crafting clear narratives for complex, multi-surface experiences.
- Strategic and analytical mindset, with the ability to synthesize insights into action.
- Experience collaborating on or leading SEO and web optimization strategies.
- Comfort operating in a fast-paced, matrixed environment with global reach.
Benefits
- Competitive salary range of $146,300 -- $273,200 annually based on location and experience.
- Potential for long-term incentives in the form of a new hire equity award.
- Short-term incentives in the form of the Annual Incentive Plan (AIP).
