About the position
We are seeking a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our innovative growth marketing initiatives. A successful candidate will have years of analytical background and a demonstrated ability to use data effectively to measure marketing forecasts and performance across owned and paid channels, be proficient in leveraging audience data across a variety of testing methods, and is familiar with marketing platforms in the CRM and paid media space that empower customer journeys. They will apply these skills in partnership with a diverse range of teams across different subject areas to provide technical solutions and analytical support to critical business objectives.
Responsibilities
- Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
- Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations.
- Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
- Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
- Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
- Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
- Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
- Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions.
- Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
- Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs.
- Present findings and recommendations to business partners in a clear and concise manner.
Requirements
- Bachelor's degree in Marketing, Business Analytics, or a related field.
- 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
- 3+ years of advanced SQL required (Python and/or R a plus)
- Ability to collaborate and communicate effectively with various groups of established partners including marketing, technical teams, and agencies across different regions and cultures
- Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
- Established knowledge of media metrics and media calculations
- Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
- Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
- Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
- Familiarity with generative AI and prompt engineering
- Clear communication and presentation skills, with the ability to translate complex data into strategic insights.
- Track record of data project management, thought leadership, and self-direction
- Ability to work independently and in a team environment, managing multiple priorities.
- Passionate about gaming and video game culture.
Benefits
- medical
- dental
- vision
- matching 401(k)
- paid time off
- wellness program
- employee discounts for Sony products
- bonus package
