Growth Marketing Manager (eCommerce)

About the position

The ideal candidate for this role is a dynamic leader who will act as the 'mini-CEO' of the eCommerce business. This person will own the entire eCommerce strategy, including the product, digital storefronts, content, pricing, performance, and the full funnel experience. The role requires a strategic thinker, a hands-on doer, and a relentless optimizer who can thrive in a fast-paced, scrappy, and test-and-learn environment.

Responsibilities

• Own the eCommerce P&L: responsible for revenue, growth, and experience.
• Build & scale a network of microsites tied to specific forms, industries, and services.
• Lead product strategy: naming, pricing, and positioning services to be easy to understand, buy, and fulfill online.
• Drive content and conversion: optimize messaging, UX, site flows, email journeys, and CTAs to improve engagement and sales.
• Fuel growth through performance marketing: partner with digital marketers to run data-driven campaigns and iterate fast.
• Create a testing engine: establish a culture of experimentation, testing everything from landing page layouts to upsell offers.
• Obsess over the data: track KPIs, build dashboards, analyze behavior, and use insights to inform every decision.
• Lead with influence: collaborate cross-functionally to bring the eCommerce vision to life.
• Other duties as assigned

Requirements

• A minimum of 5+ years of experience in eCommerce, product marketing, or digital growth roles.
• Experience launching and scaling digital storefronts or services, especially for SaaS or service-based businesses.
• Familiarity with digital marketing and eCommerce technology like Salesforce and Google Analytics.
• Proven success in working cross-functionally and leading without authority.
• Strong project management and prioritization skills.

Benefits

• Basic Life Insurance and Long-Term Disability.
• Various medical, dental, vision, and disability insurance options through United Healthcare.
• Short-Term Disability, Critical Illness, Accident Insurance, Flexible/Dependent Care Spending, Health Savings Accounts, and Pet Insurance.
• 401K with company match and vesting schedule after 6 months of employment.
• Paid Time Off (PTO) varies for Non-Managers and Managers, along with paid sick time, bereavement leave, and paid company holidays.