About the position
Berry Street is tackling America’s most comprehensive health crisis: food. More than half of Americans are struggling with their relationship with food, are clinically overweight, or suffer from a chronic condition linked to their diet. Nutrition therapy is clinically proven to make a difference, and most commercial health insurance plans cover it at $0 out-of-pocket. Berry Street empowers registered dietitians to launch and grow in-network private practices. We’re creating game-changing technology to build America’s largest dietitian network and ensure that anyone can access the help they need. Since launching in January 2023, we’ve grown to over 1,100 providers on our platform and tens of thousands of patients served, across all 50 states. We’re a Series B company backed by top VCs like Northzone, Sofina, and FJ Labs, as well as angel investors like the founders of Revolut, Spring, Grow Therapy, and Unified Vision.
Responsibilities
- Own paid social budgets and performance across Meta, TikTok, Pinterest, and other growth channels.
- Forecast spend, manage pacing, refine full-funnel campaign structures, maintain audience and exclusion lists, and optimize daily to hit CAC and ROAS targets.
- Turn creative test results into structured feedback.
- Analyze performance data from 200+ monthly ad variants to surface actionable insights—identifying which hooks, formats, and concepts to scale, iterate, or pause.
- Pilot and evaluate new channels.
- Design structured tests across Reddit, podcast host-read ads, affiliate, CTV, and other emerging platforms; define success criteria and document rollout plans.
- Support landing page and CRO experimentation.
- Develop hypotheses, run A/B tests, and synthesize findings on scroll depth, heat maps, and conversion to drive performance gains.
- Maintain a reliable measurement stack.
- Oversee pixel, CAPI, and SDK implementations, server-side event streams, incrementally tests, and MMM inputs to ensure accurate attribution and informed decision-making.
- Share learnings and performance insights cross-functionally with Creative, Product, and Engineering teams to fuel faster iteration cycles and align paid efforts with product and user experience improvements.
Requirements
- 4–7 years of hands-on media buying experience for B2C or DTC brands, ideally managing ≥ $1M/month in ad spend.
- Deep expertise in Meta and TikTok Ads Manager, with a track record of performance-driven results.
- Experience with Pinterest or Snap is a plus.
- Strong analytical skills to interpret performance data, LTV cohorts, and incrementality vs. blended CAC.
- Operational excellence inside Ads Manager—from campaign architecture and audience design to bidding logic, pacing, and diagnostics.
- Comfort in fast-paced, test-and-iterate environments, with the ability to manage multiple experiments and balance short- and long-term performance goals.
- Collaborative mindset, with a focus on shared goals, clear communication, and openness to feedback.
Benefits
- The chance to drive impact within the healthcare landscape from day one
- Comprehensive health insurance plans, including dental and vision
- Spacious and light-drenched Madison Square Park office
- Generous PTO
- 401k with match
- Citibike membership
- Unlimited dietitian care
- Continuous learning opportunities
- Competitive salary
- The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
