About the position
Maven is looking for a Growth Marketing Manager, Performance Marketing who can own our paid marketing strategy and drive qualified lead generation in a competitive employee benefits space. This role is critical as we scale our growth engine and expand our market presence. You will be responsible for developing and managing our paid strategy to generate demand, optimize performance, and scale results. You'll own the relationship with our external performance marketing agency, develop strategic campaigns across paid channels, and work closely with our sales team to ensure we're generating high-quality leads that convert to pipeline. This position reports to the Director of Growth Campaigns and is perfect for a hands-on, data‑driven marketer who knows how to scale paid channels, test aggressively, and maximize budget efficiency.
Responsibilities
- Own the B2B paid marketing strategy and drive qualified leads monthly through multi-channel campaigns across paid search, paid social, programmatic/display, retargeting, and other emerging channels.
- Manage our performance marketing agency, providing strategic direction and ensuring campaign execution aligns with integrated marketing initiatives.
- Maintain budget efficiency targets while improving lead quality scores and conversion rates through continuous optimization.
- Audit current programs and develop a testing roadmap for creative, audiences, bidding strategies, landing pages, and new channels.
- Conduct quarterly channel audits with our agency partner to identify new pipeline opportunities within the HR/benefits space.
- Collaborate with our brand design team to develop high-performing ads, content, landing pages, and other campaign deliverables that resonate with HR and benefits decision-makers.
- Partner with cross-functional teams such as Sales, Events, PMM, and CS to align channel plans to top‑, mid‑, and bottom‑funnel objectives.
- Manage paid marketing budget across channels, working closely with the Director of Growth Campaigns on forecasting and reporting to leadership.
- Track and report on key metrics including MQLs, pipeline contribution, ROAS, and cost per opportunity, providing weekly performance updates to the growth team.
- Stay current on trends in B2B healthcare marketing, employee benefits industry developments, and platform updates that affect our target audience.
Requirements
- 5+ years of B2B performance marketing experience with proven success in lead generation and pipeline contribution.
- Execution‑oriented, scrappy, and comfortable in a high‑growth, fast‑changing environment.
- Experience managing agency relationships with 7-figure budgets and an ability to provide strategic direction while ensuring seamless execution.
- Deep understanding of performance metrics (CPM, CTR, CMI, CPA, CPC, CPL & LTV) and ability to optimize for lead quality and volume.
- Hands-on experience with HubSpot/Marketo, Salesforce, GA4, Google Ads, LinkedIn Campaign Manager, ABM platforms (6sense preferred), CTV, TikTok, and Meta.
- Strong analytical skills with ability to translate data into actionable insights, strategic recommendations, and forecasts.
- Excellent project management, communication, and cross-functional collaboration skills with an ability to present complex information to executive audiences.
- Experience with healthcare, HR tech, or employee benefits marketing preferred due to industry-specific compliance and audience nuances.
Benefits
- Employer-covered health, dental, and insurance plan options.
- Access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships.
- Hybrid work, in office meals, and work together days.
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
- Annual professional development stipend and access to a personal career coach through Maven for Mavens.
- 401K matching for US-based employees, with immediate vesting.
