About the position
At SimplePractice, we're changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist-the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. We are looking for an ambitious and results-driven Growth Marketing Manager to play a pivotal role in driving the continued growth and success of our brand. As part of the Growth Marketing team, you will be instrumental in developing and implementing promotional strategies, aiming to optimize revenue growth and market share. This role requires a blend of strategic thinking, analytical skills and marketing expertise to optimize promotional initiatives and drive the success of our customer referral program.
Responsibilities
- Drive initiatives to maximize customer referral program engagement within our existing user base and referred user acquisition.
- Develop promotional strategies, including subscription discounts, bundling and limited-time offers, to attract customers and maximize profitability, collaborating with channel managers to execute coordinated campaigns.
- Oversee experiments to optimize existing referral channel and promotional tactics, from ideation and planning to content creation, launch, measurement, and iteration.
- Create tactical briefs and user stories that translate high-level strategies into actionable plans, user flows, and technical specifications for seamless execution.
- Utilize customer and market data to identify and engage specific user segments with targeted promotional offers that drive conversions.
- Analyze sales data, acquisition metrics and promotional ROI data to generate actionable insights and inform promotional pricing decisions.
- Work with various cross-functional teams, such as Product Management, Lifecycle Marketing, Partnerships and Paid Media, to strategically position offers that engage users to take desired actions.
- Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives.
Requirements
- 5+ years of experience in growth marketing, digital marketing, customer marketing and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization.
- Experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel.
- Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Proactive, collaborative, and results-driven work style.
- Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau).
- Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira).
- Experience with a customer referral platform is a big plus (e.g. Extole).
- Proficiency in data analysis tools and platforms (e.g., SQL) is a plus.
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
