Growth Marketing Manager

About the position

This individual will be responsible for developing programs that drive business outcomes for Meta's largest and most advanced Advertisers. They will create strategies of different scales; from 1:1 consultations all the way up to large-multi client events/trainings and lead workshop development for our tentpole events such as Meta Performance Marketing Summit. The team's current marketing programs are focused on the tactical guidance and advanced optimizations / strategy that will improve advertiser ROAS and drive incremental revenue for the business.

Responsibilities

• Develop programs that drive business outcomes for Meta's largest and most advanced Advertisers
• Create strategies of different scales, including 1:1 consultations and large-multi client events/trainings
• Lead workshop development for tentpole events such as Meta Performance Marketing Summit
• Provide tactical guidance and advanced optimizations / strategy to improve advertiser ROAS and drive incremental revenue for the business

Requirements

• 7+ years professional experience in marketing in a digital advertising focused role
• Demonstrated expertise in paid social advertising, specifically Meta's advertising suite
• Experience communicating complex, strategic concepts within digital advertising clearly and concisely
• Experience analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools
• Experience creating effective campaigns and presentations
• Ability to form effective partnerships with cross-functional teams
• Bachelor's degree
• Experience with Tableau, SQL, or other data and analytics tools
• Experience training or mentoring others on digital strategy
• Experience with A/B testing and lift based measurement
• Ability to contribute at strategic, operational and tactical levels